US Wine market report
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Providing the most comprehensive and up-to-date information and analysis of the Wine market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report includes retail sales for domestic and imported wine for home (off-premise) and on-premise consumption. The following types of wine are included:
- Still/table wine – noncarbonated wine; primarily red, white, or rosé/blush
- Champagne and sparkling wines
- Dessert and fortified wines
- Vermouth and aperitifs
Sales of wine-based coolers are extremely low and declining. These account for less than 1% of sales by value or volume. Although they are included in the dollar sales data, they are not discussed in this report.
Expert analysis from a specialist in the field
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Total US dollar sales of wine should reach $62 billion in 2018, for overall growth of 15% since 2013. The growth rate has slowed since a 4.2% bump in 2015, settling to a more moderate 1-2% annual growth projected through 2023. Wine growth has outpaced total alcohol, while wine share remained steady. Wine is the second most popular alcohol, behind beer, and has avoided the consumption reduction experienced by beer, securing appeal among women and older consumers and growing adoption among men and younger drinkers. Communicating permissibility and versatility, and nurturing engagement through education efforts will secure future participation.
Associate Director - Food & Drink
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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