US Winter Holiday Shopping market report
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Providing the most comprehensive and up-to-date information and analysis of the Winter Holiday Shopping market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, “holiday shopping” refers to expected consumer expenditures on holiday-specific items such as gifts, decorations, seasonal candy and other food, greeting cards, and other expenditures.
Other, non-winter holidays will be covered in Mintel’s upcoming Holiday Shopping (non-Winter) – US, September 2017. This Report builds on the analysis presented in Mintel’s Winter Holiday Shopping – US, August 2016, 2015, 2014 and Holiday Shopping – US, July 2013, 2012, 2011, and June 2010.
This Report focuses on winter holidays (Christmas, Hanukkah and Kwanzaa) as these represent the bulk of total holiday expenditures.
Expert analysis from a specialist in the field
Written by Alexis DeSalva, a leading analyst in the Retail & Apparel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
There’s an optimistic outlook for the upcoming winter holiday season, with growth expected to continue and most consumers planning to spend more or make no changes to their winter holiday spending. Consumers are doing more holiday shopping online and that has changed other shopping preferences, including purchase timing and deal-seeking behavior. Retailers need to offer the best deals, both in terms of pricing and shipping, an ample gift selection, and provide consumers with efficient shopping experiences in stores and online to maintain their engagement.
Retail & Apparel Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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