US Women's Clothing market report
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Providing the most comprehensive and up-to-date information and analysis of the Women's Clothing market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report will identify behaviors and preferences among female shoppers when shopping for clothing. For the purposes of this Report, Mintel has used the following definitions:
The Report focuses on purchases adult women 18+ (versus teens) make for themselves (versus as gifts).
While the Report primarily focuses on women, some discussion of purchases by men is included. Clothing in this Report covers the following categories: jeans, pants/slacks, T-shirts, blouses, sweaters, dresses, skirts, jackets/coats, blazers, shorts, workout clothes (tops and bottoms) and underwear.
Swimwear, sleepwear, hosiery, footwear, and accessories are excluded.
This report builds on the analysis presented in Mintel’s Women’s Clothing – US, May 2015 and Women’s Clothes Shopping – US, October 2013.
Expert analysis from a specialist in the field
Written by Diana Smith, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While the US women’s clothing market is indeed large and growing, the growth is incredibly stifled. Sales should reach $170.6 billion this year, basically flat in comparison to 2016. This continued slow pace is expected for the foreseeable future. Younger generations, with their propensity to be more engaged and excited about clothes shopping, could revitalize the market as long as retailers offer apparel items they actually like and prices they are willing to pay. From a marketing standpoint, brands need to maintain a maniacal focus on online channels including mobile and social media to reach these young fashionistas.
Associate Director - Retail & Apparel
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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