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Mintel’s market research covers 100s of different industries globally, including: beauty, food, finance, leisure, retail, technology, and many more.

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    Black Gen Zs, born between 1997 and 2010, account for about 8.9 million of the 59.5 million Gen Zs in the US (about one in five Gen Zs). As a transitioning group of young adults and teens, Black Gen Zs take pride in their cultural identity, navigating life with confidence shaped..."
    The growing number and severity of extreme climate events around the world is increasing consumers’ sustainability awareness and concerns. However, consumers’ self-reported everyday sustainability considerations and priorities have remained consistently nominal since 2023. In addition to the higher costs generally associated with sustainability, consumers’ skepticism and confusion – particularly in..."
    98% of adults in the US use social media, translating to about 240 million users in the US, consumers spend almost four and a half hours on their phones per day, on average. That’s a lot of screen time, and an opportunity for social advertising, especially to the "
    Canadians have rekindled their interest in dining out after a few tough years of lockdowns and economic uncertainties. Still, competition has been reignited and is further complicated by shifts in societal dynamics that affect consumer preferences like workplace changes and evolving demographics, which affect consumer preferences related to value, usage..."
    Chocolate is part of the weekly lineup 1 in 2 for chocolate consumers, suggesting that chocolate hits the permissible indulgence sweet spot for many. Perhaps some of this is tied to chocolate’s strong role as the go-to comfort food for around half of chocolate consumers, too. The uncertainty of the..."
    Sports and performance drinks look to sustain steady growth, with forecasted prediction of reaching $27.5 billion by 2028. This surge comes from consumers who utilize these beverages to enhance their workout experiences − before, during, or after exercise – as well as more casual users that seek hydration sans heavy..."
    Cereal is evolving beyond its traditional role as a breakfast staple, adapting to shifting consumer habits and perceptions. While it remains a go-to morning food, its appeal has broadened to include roles such as a convenient dinner option, a guilt-free indulgence, and a quick source of energy for those on..."
    Indulgent experience remains the mainstay of this category, driven by taste and texture. Better-for-you claims are also inspiring innovations. Zoe Wong, Junior Analyst – Food & Drink, BPCH ..."
    Recent patents demonstrate researchers are continuing to innovate ways to valorise or 'upcycle' by-products into ingredients for the food and beauty industries. Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care ..."
    For the second consecutive year, consumers were more eager to interact with digital ads and respond to direct mail and email campaigns, illustrating heightened demand for financial products. Accompanying their desire for new financial solutions is an increased appetite for research, with consumers turning to a greater number of channels..."
    Hispanic Gen Zs, born between 1997 and 2010, account for about 14.7 million of the 59.5 million Gen Zs in the US (about one quarter of the generation). While their discretionary spending is more focused on appearances and experiences, there is a clear opportunity to support them in managing budgets to..."
    Settling in Canada poses challenges (for many, the cold weather was tougher than expected) but also many opportunities to establish roots in this country (like celebrating Canada Day or Thanksgiving). It often takes time for newer Canadians to find their footing financially (in many cases because they’re younger), but their..."
    Consumers are increasingly loosening their connections with traditional alcoholic beverage occasions like relaxation and socializing, especially with the rise of alternatives. By shifting focus to collaboration rather than competition with these alternatives, the beverage landscape can feel more fluid and casual for consumers. Away-from-home occasions have yet to bounce back since..."
    Cheese – Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers total hard/extra hard, semi-hard, soft, spreadable/processed cheese. It excludes cottage cheese, fromage frais/quark/curd/paneer and cheese dips. Market size is based on retail and non-retail sales. Market size..."
    Black and Hispanic adults are frequent gamers who strongly identify with the gamer label, making gaming a key lifestyle aspect. While character customization is crucial for Black gamers, Hispanic gamers thrive on community and social connections, playing diverse titles across many devices where social opportunities arise. Emphasizing community boosts engagement..."
    The sports betting industry is experiencing significant growth, driven by the increasing legalization of platforms and strategic advertising efforts by operators. Currently, one-third (33%) of consumers have engaged in some form of sports betting over the past year, with over half (58%) of these bettors placing wagers at least once..."