Beauty and Personal Care

Beauty and Personal Care

Mintel’s Beauty and Personal Care market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Beauty and Personal Care industry.

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    While the overall category experienced sales growth in the past year, much of this can be credited to escalating prices, while unit volume has remained stable. The market is predominantly controlled by major mainstream players, yet smaller brands are carving out success by emphasizing premium positioning with a focus on..."
    The men’s sector is evolving, with retail sales (MULO) expected to exceed $6 billion in 2024. APDO and skincare/bodycare categories are seeing significant growth as key demographics look to skincare rituals and holistic body care practices that complement their overall wellness objectives. At the heart of this transformation is a..."
    The bodycare and antiperspirant/deodorant (APDO) market is projected to reach $9.54 billion in 2024 and expand to an estimated $10.49 billion by 2029. The upward trajectory of the category is bolstered by improved financial outlooks and holistic health trends that reframe essential hygiene routines. Furthermore, the entrance of beauty brands..."
    Credibility, novelty and high-impact benefits are key pillars of innovation and strategy in a competitive category wherein switching-out is commonplace. Joan Li, Senior Analyst, Beauty and Personal Care ..."
    Consumers are engaging with the category in new ways, but need guidance from brands. Educate and empower to validate claims and meet evolving demands. Rebecca Watters, Associate Director of Household & Health ..."
    Brands are increasingly expanding their hair offerings to cater to specific hair types and concerns, aiming to secure a prominent spot in personal care routines. Carson Kitzmiller, Senior Analyst, Beauty & Personal Care ..."
    Stakeholders must thread the needle of appealing to teen/tween priorities while providing peace-of-mind to guardians on safety, cost and age-appropriate messaging. Joan Li, Senior Analyst, Beauty and Personal Care ..."
    Even as cleansing is incorporated into beauty and health regimens, proliferating benefits are put under the scrutiny of multifunctionality, value and efficacy. Joan Li, Senior Analyst, Beauty and Personal Care ..."
    Makeup remained resilient in 2023, but as consumers discover, shop and converse about cosmetics on social media, brands must modernize their approach. Carson Kitzmiller, Senior Analyst, Beauty & Personal Care ..."
    Consumer engagement with the category beyond functional need expands usage occasions and resonant claims. Joan Li, Senior Analyst, Beauty and Personal Care ..."
    Beauty is an ever-evolving category. Product efficiency, improved shopping experiences, and ethical conduct are major focus areas to appeal to consumers. Marisa Ortega, Retail & eCommerce Analyst ..."
    Evaluating the consumption patterns, behaviors and attitudes toward the beauty and personal care industry with a focus on women 40+. Carson Kitzmiller, Senior Analyst, Beauty & Personal Care ..."
    Steady growth in ingredient interest and fluency bodes well for BPC while making ingredient narratives more competitive to speak to comfort, value, and efficacy. Joan Li, Senior Analyst, Beauty and Personal Care ..."
    Beauty for Black consumers is simple. They want products that are accessible, affordable and effective for themselves and their families. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
    An established segment of the BPC market, "clean and conscious" product concepts evolve to support consumer desire for trust, safety and affordability. Carson Kitzmiller, Senior Analyst, Beauty & Personal Care ..."
    Professional beauty treatments are a part of many routines thanks to widespread availability across pricing tiers and locations, creating competition for spend. Jennifer White Boehm, Director, US BPCH Reports ..."