Clean Beauty

Clean Beauty

Mintel’s Clean Beauty market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Clean Beauty industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Clean Beauty'

Categories Related to: 'Clean Beauty'

    All Industries
    All in this Category

    Industry

    Market

    Report Type

    Published Year

    An established segment of the BPC market, "clean and conscious" product concepts evolve to support consumer desire for trust, safety and affordability. Carson Kitzmiller, Senior Analyst, Beauty & Personal Care ..."
    “Beauty companies and brands simply can’t be all things to all people when it comes to defining ‘clean.’ There is a notable shift toward people aligning how and what they consume with their values. The ‘clean’ beauty movement plays into this shift and the subjectivity of its definition allows consumers..."
    “In spite of its recent backlash, consumer perception toward clean beauty is largely positive. The majority of consumers view clean products as safer than mainstream, and some even demonstrate a willingness to pay more for clean products. However, as competition in the space increases, claiming to be “clean” will not..."
    “The expectations surrounding clean brands have expanded considerably from simple formulation claims to now include sustainability and social initiatives. Consumers are seeking brands that are safe to use for themselves, but that will also create a positive impact for the wider world around them. The pandemic prompted many to reprioritize..."
    “Consumers buy clean products because they believe they are safer than traditional products, have higher quality ingredients and are better for the environment. In light of the COVID-19 pandemic, consumers are looking for ways to protect their health and safety – increasing demand for clean beauty and personal care products...."
    “COVID-19 has accelerated a shift towards more wellness-focused lifestyles. Natural or organic personal care brands can help support these healthy aspirations and self-care practices by providing clean and safe products, both for the end user and for the planet. Younger shoppers are particularly aligned with natural brands, indicating strength for..."