Haircare

Haircare

Mintel’s Haircare Products market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Haircare industry.

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    Brands are increasingly expanding their hair offerings to cater to specific hair types and concerns, aiming to secure a prominent spot in personal care routines. Carson Kitzmiller, Senior Analyst, Beauty & Personal Care ..."
    Harness the growing interest surrounding skin and scalp barrier health by offering preventative dandruff solutions. Clare Hennigan, Senior Beauty Analyst ..."
    Black consumers are looking to stretch out the cycle between product purchases and looking to longer-term protective or low-manipulation styles. A Mintel Analyst, Global Analyst ..."
    Consumers demand proven value and efficacy. Integrating mood-enhancing elements, treating scalp care as skincare and providing personalised solutions are key. Andrew McDougall, Global Beauty & Personal Care Analyst ..."
    Innovation continues to focus on scalp and hair health and blur with skincare. NPD is also better targeting Black consumers who are embracing their natural hair. Dionne Officer, Research Analyst – BPC Innovation ..."
    “The hallmark of the mature shampoo, conditioner and hairstyling product market is slow, steady growth. Its essentialness to one’s personal care routine provides a reliable platform for industry players; however, consumers’ prioritization of appearance and health is advancing expectations and innovation within the category. Prestige brands are driving the skinification..."
    “The COVID-19 pandemic was a turning point for the home hair color category, with lockdowns not only forcing many consumers to embrace DIY hair coloring solutions out of necessity but also prompting interest to explore more adventurous looks at home, just for fun. This has all served to amplify a..."
    “Haircare products straddle multiple identities, with some products viewed as purchase essentials, and others as nice-to-haves. Amid this inflationary period during which shoppers are spending conservatively, brands will want to stake the claim that their full repertoire is seen as essential must-haves that serve as foundational to personal hygiene and..."
    Specialised solutions will be sought in haircare, as the category continues to be inspired by skincare. Longer term, eco-ethical drivers will be amped up. Andrew McDougall, Global Beauty & Personal Care Analyst ..."
    “The shampoo, conditioner and hairstyling products market has shown slow yet steady growth since 2017, which can partially be attributed to the essential nature of the category and stable market penetration. Although the disruptions brought on by the pandemic didn’t lead to a massive decline across the total market, COVID-19 ..."
    Expect hair and scalp health to remain a key concern with further hybridised products that transcend existing territories. Hair communities will continue to grow. Andrew McDougall, Global Beauty & Personal Care Analyst ..."
    Notable innovations are tapping into wellness, diversity and anti-hairloss trends; blurring with skincare; and continuing to focus on the eco-friendly. Rosalia Di Gesu, Global Beauty & Personal Care Analyst ..."
    Algae-based bioactive ingredients improve scalp health, repair damage and fight hairloss and greying. Patent trends feature algal pigments as safe hair colourants. Neha Srivastava, Patent Analyst - Food & Drink / Beauty & Personal Care ..."
    Global annual review: what's now and what's next for the haircare market. Andrew McDougall, Global Beauty & Personal Care Analyst ..."
    Global annual review: what's now and what's next for the haircare market. Andrew McDougall, Global Beauty & Personal Care Analyst ..."
    “Black consumers continue to be disproportionately economically impacted by COVID-19. Although the pandemic has driven some trading-down behaviors, consumers have remained engaged in the space by taking a DIY approach to routines and by prioritizing hair health. While the styling segment has taken a hit due to fewer social occasions,..."