intimate hygiene

Intimate Hygiene

Mintel’s Intimate Hygiene market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Intimate Hygiene industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

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    Consumers are engaging with the category in new ways, but need guidance from brands. Educate and empower to validate claims and meet evolving demands. Rebecca Watters, Associate Director of Household & Health ..."
    Innovations are aligning with empowerment, wellness and eco-friendly trends, and continue to destigmatise menstruation and incontinence. Dionne Officer, Research Analyst – BPC Innovation ..."
    Affordability and wellness are short-term priorities. Looking further ahead, the category will integrate diagnostics while pursuing alternative supply chains. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."
    Innovations sought to tap into gender-inclusive trends, remove stigma around period poverty and premiumise by promoting efficacy, skincare, eco and natural merits. Rosalia Di Gesu, Global Beauty & Personal Care Analyst ..."
    Feminine Hygiene and Sanitary Protection Products in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2021. This market covers sanitary protection (pads/towels; tampons; liners), feminine hygiene (wipes, washes, cups & feminine intimate deodorants) and adult incontinence products. Market value is based..."
    “Incontinence is in part an age-related disorder and so an older population means a bigger market. But younger consumers report both increased instances and severity of incontinence. This, along with a consumer shift from menstrual products to proper incontinence products for light bladder leakage, is growing the category. As this..."