Toiletries

Toiletries

Mintel’s Toiletries market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Toiletries industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

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    Soap, bath and shower brands are appealing to consumers taking more interest in their skin health, with claims that mirror those found in facial skincare. Georgia Stafford, Beauty &..."
    Strive to make hair removal and APDO routines more accessible and efficient while emphasizing skin health and barrier support claims in a warming climate. Anna Keller, Global Senior Beauty..."
    The US shaving and hair removal market is expected to surpass $3.8 billion in 2024, exhibiting limited growth. Adjusted for inflation, the market is experiencing a decline, necessitating..."
    Even as cleansing is incorporated into beauty and health regimens, proliferating benefits are put under the scrutiny of multifunctionality, value and efficacy. Joan Li, Senior Analyst, Beauty and..."
    Canadians appreciate the importance of oral hygiene's role in their overall health and are looking for multi-benefit products that support their oral care goals. Meghan Ross, Senior Research..."
    SBS brands have the opportunity to build stronger consumer connections through wellness benefits, a focus on skin health and sustainable innovations. Meghan Ross, Senior Research Analyst – Home..."
    'Skinification' trends continue to impact the SBS category and spur NPD. Opportunities exist to better meet demand for refills and further segment wellbeing concepts. Dionne Officer, Research Analyst..."
    Engagement with SBS has waned but can be revived by focusing on next-level wellness (eg neurocosmetics), more precise targeting and the huge power of AI. Rosalia Di Gesu,..."
    As the cost-of-living crisis continues, adapting claims around specific skincare issues can help shave brands differentiate in a crowded category. Lauren Goodsitt, Director – Beauty & Personal Care ..."

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    Oral care is morphing from a hygiene-focused to a wellness-centric category. Integrated devices alter product expectations as consumers seek diagnostics and expertise. Lauren Goodsitt, Director – Beauty &..."
    Efficacy is a top priority for consumer, but eco-ethical claims remain key and can be a way to encourage trade up, particularly when coupled with novel ingredients. Dionne..."
    Convey ‘skinification’ trends with efficacy, explore fun in sexual wellness and demonstrate value through personalisation to reinvigorate a stagnant category. KinShen Chan, Senior Beauty and Personal Care Analyst,..."
    Standout innovations focus on convenience, fragrance and efficacy and continue to blur with skincare. Fun collaborations and AI concepts disrupt the category. Dionne Officer, Research Analyst – BPC..."
    “Although the bodycare and deodorant product market has broad penetration, there’s room to grow. The fact that this category is considered essential to one’s personal care routine provides..."
    “The pandemic both upended and revitalized the oral care market, creating disruptive opportunities for premium and eco-friendly solutions. As consumers view their oral care routines as self-care, as..."
    Patents focused on hydration can help the SBS category cater to demands for products that cleanse and nourish at the same time. Reiko Hasegawa, Senior Beauty and Personal..."
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