Deodorants

Deodorants

Mintel’s Deodorants market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Deodorants industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Deodorants'

    All Industries
    All in this Category

    Industry

    Market

    Report Type

    Published Year

    Convey ‘skinification’ trends with efficacy, explore fun in sexual wellness and demonstrate value through personalisation to reinvigorate a stagnant category. KinShen Chan, Senior Beauty and Personal Care Analyst, South APAC ..."
    Standout innovations focus on convenience, fragrance and efficacy and continue to blur with skincare. Fun collaborations and AI concepts disrupt the category. Dionne Officer, Research Analyst – BPC Innovation ..."
    “Although the bodycare and deodorant product market has broad penetration, there’s room to grow. The fact that this category is considered essential to one’s personal care routine provides a reliable platform for industry players. The opportunity for innovative makers and marketers is to leverage consumers’ prioritization of appearance and health..."
    “The bodycare and APDO market has shown slow yet steady growth since 2017, which can partially be attributed to the essential nature of the category and stable market penetration. While sales are expected to increase almost 7% in 2022, inflation adjustments show relatively flat growth with slow sales increases to..."
    Expect shaving and APDO brands to pivot their strategies to communicate more wellness, inclusive and eco-ethical themes. Olivia Guinaugh, Personal Care Analyst ..."
    Global annual review: what's now and what's next for the shaving & depilatory and deodorant markets.Olivia Guinaugh, Home & Personal Care Analyst..."
    Deodorants in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2021. This market covers aerosols, pumps, roll-ons, sticks, creams/gels and body spray deodorants for men and women. Market value is based on sales through all retail channels including direct to consumer..."
    “The bodycare and APDO market has shown slow yet steady growth since 2016, which can partially be attributed to the essential nature of the category and stable market penetration. Shelter-in-place orders enacted during the pandemic caused some consumers to take a relaxed approach to APDO, leading to less frequent usage..."
    Deodorants in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers aerosols, pumps, roll-ons, sticks, creams/gels and body spray deodorants for men and women. Market value is based on sales through all retail channels including direct to consumer..."
    “Prior to COVID-19’s arrival to the United States, the bodycare and deodorant market was expected to experience higher levels of growth in 2020 than in previous years, largely due to consumers’ elevated interest in natural and premium deodorant offerings. However, with more Americans practicing social distancing and working from home,..."
    Deodorants in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers aerosols, pumps, roll-ons, sticks, creams/gels and body spray deodorants for men and women. Market value is based on sales through all retail channels including direct to consumer..."
    "Bodycare and deodorant are mature categories. Hispanics offer opportunities in personal care, as they use bodycare and deodorant at a similar rate as consumers overall and overindex for using specialized products. Top purchase drivers indicate the need for brands to be readily available with supporting materials at stores with calls..."