Oral Care

Oral Care

Mintel’s Oral Care Products market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Oral Care Products industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

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    Canadians appreciate the importance of oral hygiene's role in their overall health and are looking for multi-benefit products that support their oral care goals. Meghan Ross, Senior Research Analyst – Home & Beauty ..."

    $2,995 (Excl.Tax)

    Oral care is morphing from a hygiene-focused to a wellness-centric category. Integrated devices alter product expectations as consumers seek diagnostics and expertise. Lauren Goodsitt, Director – Beauty & Personal Care ..."
    Efficacy is a top priority for consumer, but eco-ethical claims remain key and can be a way to encourage trade up, particularly when coupled with novel ingredients. Dionne Officer, Research Analyst – BPC Innovation ..."
    “The pandemic both upended and revitalized the oral care market, creating disruptive opportunities for premium and eco-friendly solutions. As consumers view their oral care routines as self-care, as well as essential hygiene, leading brands can continue to tap into wellness trends. There will be blossoming opportunities to link oral care..."
    The cost of living crisis will drive more affordable private label innovation. A mindset shift also creates opportunity for more NPD focused on self-care. Dionne Officer, Research Analyst – BPC Innovation ..."
    “The pandemic provided the impetus for Americans to establish new healthy at-home rituals in personal care, which fuelled a positive change in oral care routines and products used. Advancing the idea of good oral care as a component of self-care will continue to resonate with a large constituency of consumers...."
    Wellness- and beauty-focused innovations, specialised formulas and more disruptive eco products are aiming to add value to oral care. Rosalia Di Gesu, Global Beauty & Personal Care Analyst ..."

    $2,995 (Excl.Tax)

    A greater focus on hygiene has helped the oral health category flourish. The time is now for brands to expand past efforts around specialisation and eco-solutions. Andrew McDougall, Global Beauty & Personal Care Analyst ..."
    Global annual review: what's now and what's next for the oral hygiene market. Andrew McDougall, Global Beauty & Personal Care Analyst ..."
    Oral Hygiene in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2021. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market size..."
    “The oral care industry fosters innovative product formulas, marketing strategies and tech-based solutions. The market is resonating with consumers now more than ever before, with many adults saying they are investing more time and products into their oral care routines. COVID-19 sparked a newfound comfort in at-home rituals, which further..."
    Oral Hygiene in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market size..."
    "During the COVID-19 pandemic, job and income loss have caused consumers to limit discretionary spending. Certain aspects of personal care are less important during shelter-in-place and therefore deprioritized. Maintaining oral care is considered an essential of daily health and hygiene, supporting consistent product usage throughout the outbreak and beyond. Tapping..."
    “Oral care’s position as a hygiene staple will help shield it from many of the economic and availability threats experienced by other categories as a result of COVID-19. While many Canadians adopted a more casual personal care routine by reducing the frequency of washing their hair or opting to go..."
    Oral Hygiene in Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market size..."
    Oral Hygiene in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market size..."