shaving and hair removal

Shaving and Hair Removal

Mintel’s Shaving and Hair Removal Products market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Shaving and Hair Removal Products industry.

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Categories Related to: 'Shaving and Hair Removal'

Categories Related to: 'Shaving and Hair Removal'

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    As the cost-of-living crisis continues, adapting claims around specific skincare issues can help shave brands differentiate in a crowded category. Lauren Goodsitt, Director – Beauty & Personal Care ..."
    Convey ‘skinification’ trends with efficacy, explore fun in sexual wellness and demonstrate value through personalisation to reinvigorate a stagnant category. KinShen Chan, Senior Beauty and Personal Care Analyst, South APAC ..."
    Standout innovations focus on convenience, fragrance and efficacy and continue to blur with skincare. Fun collaborations and AI concepts disrupt the category. Dionne Officer, Research Analyst – BPC Innovation ..."
    “Shaving and hair removal are considered routine behaviours for the majority of Canadian consumers, with many consumers removing unwanted hair from multiple areas of the body and face. While this obviously differs by gender, both men and women have strong category engagement. The cost of living increases have encouraged consumers..."
    “The shaving and hair removal market remains stable in terms of usage and consumption thanks to the functionality and essential nature of the category. However, obstacles to growth exist as consumers evaluate their BPC routines through a lens of intentionality, eco-friendly behaviors and budgeting. Even so, opportunities exist to further..."
    “With the exception of 2021, the market has experienced sluggish sales since 2017, which can partially be attributed to the highly saturated landscape and value-driven mindset of category shoppers. Although the US is somewhat entering the recovery phase of the COVID-19, most consumers are still taking a relaxed approach to..."
    Expect shaving and APDO brands to pivot their strategies to communicate more wellness, inclusive and eco-ethical themes. Olivia Guinaugh, Personal Care Analyst ..."
    Global annual review: what's now and what's next for the shaving & depilatory and deodorant markets.Olivia Guinaugh, Home & Personal Care Analyst..."
    Shaving & Depilatory Products in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2021. This market covers men's and women's razors & blades, shaving preparations and depilatory products. It excludes electrical equipment. Market value is based on sales through all retail..."
    “The shaving and hair removal market is highly price sensitive and was already on a sluggish trajectory before COVID-19, which can partially be attributed to consumers’ relaxed approach to shaving and hair removal routines, leading to less frequent usage of products. Shelter-in-place orders enacted during the pandemic caused consumers to..."
    Shaving & Depilatory Products in Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers men's and women's razors & blades, shaving preparations and depilatory products. It excludes electrical equipment. Market value is based on sales through all retail..."
    Shaving & Depilatory Products in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers men's and women's razors & blades, shaving preparations and depilatory products. It excludes electrical equipment. Market value is based on sales through all retail..."
    Shaving & Depilatory Products in Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers men's and women's razors & blades, shaving preparations and depilatory products. It excludes electrical equipment. Market value is based on sales through all retail..."