soap bath and shower products

Soap, Bath and Shower Products

Mintel’s Soap, Bath and Shower Products market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Soap, Bath and Shower Products industry.

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Categories Related to: 'Soap, Bath and Shower Products'

Categories Related to: 'Soap, Bath and Shower Products'

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    Soap, bath and shower brands are appealing to consumers taking more interest in their skin health, with claims that mirror those found in facial skincare. Georgia Stafford, Beauty &..."
    Even as cleansing is incorporated into beauty and health regimens, proliferating benefits are put under the scrutiny of multifunctionality, value and efficacy. Joan Li, Senior Analyst, Beauty and..."
    SBS brands have the opportunity to build stronger consumer connections through wellness benefits, a focus on skin health and sustainable innovations. Meghan Ross, Senior Research Analyst – Home..."
    'Skinification' trends continue to impact the SBS category and spur NPD. Opportunities exist to better meet demand for refills and further segment wellbeing concepts. Dionne Officer, Research Analyst..."
    Engagement with SBS has waned but can be revived by focusing on next-level wellness (eg neurocosmetics), more precise targeting and the huge power of AI. Rosalia Di Gesu,..."
    Patents focused on hydration can help the SBS category cater to demands for products that cleanse and nourish at the same time. Reiko Hasegawa, Senior Beauty and Personal..."
    “Traditionally seen as a highly functional and hygienic category, soap, bath and shower products have become a prominent part of consumers’ self-care routines as skin health remains top..."
    Innovation continues to focus on sustainability, wellness and elevating the sensorial merits of using SBS products. Dionne Officer, Research Analyst – BPC Innovation ..."
    “After experiencing skyrocketing growth in 2020 due to stockpiling behaviors, SBS sales are expected to decline in 2021, which is a reflection of the market rebalancing itself. However,..."
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