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Consumers and Trends
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Consumers and Trends

Mintel’s Consumers and Trends market research combines the latest consumer and market intelligence, industry insights and expert recommendations to help you understand how consumer behavior and industry trends are affecting your industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Consumers and Trends'

Categories Related to: 'Consumers and Trends'

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    Report Type

    Published Year

    American Values Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsEthics and ValuesUS
    Although the run-up to the 2024 presidential election has been filled with many unprecedented twists, turns and history-making incidents, Mintel’s consumer data indicates that a nuanced shift is taking place across the US political landscape. Political tension, social divisions and economic concerns continue to persist; yet 43% of consumers now..."
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    US Everyday Sustainability Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsSustainabilityUS
    The growing number and severity of extreme climate events around the world is increasing consumers’ sustainability awareness and concerns. However, consumers’ self-reported everyday sustainability considerations and priorities have remained consistently nominal since 2023. In addition to the higher costs generally associated with sustainability, consumers’ skepticism and confusion – particularly in..."
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    American Lifestyles Consumer Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer LifestylesFoodserviceUS
    As Americans continue to contend with inflation and the tight housing market, consumers are eager for change and the opportunity to splurge where they’re able. Lisa Dubina, Senior Culture and Identity Analyst ..."
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    US Trending Flavors and Ingredients in Protein Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsTrending Flavors and IngredientsUS
    Limiting products' perceived tradeoffs relative to homemade can deepen engagement among consumers already sold on the convenience and quality they bring to the table. Adriana Chychula, Analyst – Food, Drink & Nutrition ..."
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    US Flavor Lifecycles Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsTrending Flavors and IngredientsUS
    Flavor lifecycles are changing as consumers explore more in their kitchens, look to more casual occasions for trial and are influenced and inspired by social media. Sydney Riebe, Analyst – US Food and Drink ..."
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    US In-Home Lifestyles Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer LifestylesUS
    Consumers want their home to be a safe, relaxing space. While this is the reality for most consumers, there's room to elevate all the elements a home can offer. Katie Hansen, Senior Analyst, Retail & eCommerce ..."
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    US Arts & Crafts Consumer Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsConsumers and TrendsUS
    The arts and crafts market is thriving, driven by demand for projects that allow for self-expression while also being a budget-friendly pastime with wellness perks. Fiona O'Donnell, Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure ..."
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    US Snacking Motivations & Attitudes Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer AttitudesSnacksUS
    Current snacking behavior represents a cultural shift. Brands are tasked with balancing comfort and newness, and satisfying both emotional and physical needs. Michele Scott, Associate Director, US Research – Food and Drink ..."
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    US Attitudes toward Technology Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer AttitudesTechnologyUS
    Most consumers feel nervous about generative AI and its future implications. Market investment is soaring, with a greater focus on enterprise applications. Jenni Nelson, Consumer Insights Analyst, Tech, Media & Entertainment ..."
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    US Trending Flavors and Ingredients in Salty Snacks Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsSnacksTrending Flavors and IngredientsUS
    As the purpose of snacking continues to evolve, flavor remains the central motivator. Innovation that pairs flavor with function can extend occasions even further. Sydney Riebe, Analyst – US Food and Drink ..."
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    Canada Healthy Lifestyles Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer LifestylesHealth and WellbeingCanada
    Canadians are generally healthy, but their needs are evolving as mental health gains attention, the market gets older and social media influence grows. Scott Stewart, Associate Director, Lifestyles & Retail ..."
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    Canada Attitudes towards Investing Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer AttitudesSavings and InvestmentsCanada
    A burgeoning segment of young investors has increased the dominance of banks as an investment institution, while new Canadians seek digital alternatives. Patrick Rahlfs, Senior Research Analyst ..."
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    US Ingredient Trends in Beauty & Personal Care Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsBeauty and Personal CareTrending Flavors and IngredientsUS
    Steady growth in ingredient interest and fluency bodes well for BPC while making ingredient narratives more competitive to speak to comfort, value, and efficacy. Joan Li, Senior Analyst, Beauty and Personal Care ..."
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    US Trending Flavors and Ingredients in Protein Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsFoodTrending Flavors and IngredientsUS
    Nearly half of consumers currently purchase value added proteins, primarily to save time, demonstrating the power of convenience enhanced by exciting tastes. Pooja Lal, Research Analyst ..."
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    US Customs and Traditions Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer LifestylesUS
    Brands are already a link to preserving customs and traditions. Celebrations are important buying occasions; particular holidays dictate spending preferences. Stefanie Kundakjian, Research Analyst ..."
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    Lifestyles of Single Americans Consumer Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer LifestylesUS
    Dating and relationships are transforming, accelerated by tech and the pandemic. Understanding these shifts is pivotal for brands to connect with today's singles. Scott Stewart, Associate Director, Lifestyles & Retail ..."
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