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Culture and Identity
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Culture and Identity

Mintel’s Culture and Identity market research combines the latest consumer intelligence and expert analysis to provide you with a comprehensive overview of different cultures and identities, with analysis of recent consumer behavior and trends.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Culture and Identity'

Categories Related to: 'Culture and Identity'

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    Black Americans and Symbols of Identity Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsBlack AmericansCulture and IdentityUS
    Black American identity is layered and shaped by diverse experiences. Brands are a key part of the narrative around identity as they reflect images to the masses. Courtney..."
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    US Hispanics and Symbols of Identity Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsCulture and IdentityHispanicsUS
    Many Hispanic consumers cannot see themselves reflected in marketing materials and the majority continue to see stereotypes in messaging. Stefanie Kundakjian, Research Analyst ..."
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    US Expressions of Identity Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsCulture and IdentityUS
    Multifaceted self-expression continues to be a primary aspect of identity for consumers, directly impacting their mental wellbeing and undeniably involving brands. Lisa Dubina, Senior Culture and Identity Analyst ..."
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    A Divided America Consumer Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsCulture and IdentityUS
    Americans are concerned about the country's continued political divide and are grappling with stress over the upcoming 2024 Presidential election. Lisa Dubina, Senior Culture and Identity Analyst ..."
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    American Lifestyles: Consumer Recovery & Reset Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer LifestylesCulture and IdentityUS
    “After several years of unprecedented turmoil and uncertainty, American consumers are ready to look to the future and discover their ‘next normal.’ Although economic uncertainty and global concerns..."
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    Canadian Lifestyles Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer LifestylesCulture and IdentityCanada
    “Canada’s diversity is what sets it apart as a country. And with the immigration targets set by the government, it is only going to become more diverse in..."
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    American Values Consumer Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsCulture and IdentityEthics and ValuesUS
    “As the country continues to recover from several years of unprecedented turmoil, Americans’ outlook on the country remains fairly bleak. Many question the moral health of the country..."
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    Understanding US LGBTQ+ Communities Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsCulture and IdentityUS
    “As LGBTQ+ communities contend with financial uncertainty, strained mental wellbeing and mounting legislative attacks, consumers need more than simply inclusivity exercises from brand allies. LGBTQ+ people and their..."
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    US Expressions of Identity Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsCulture and IdentityUS
    “Consumers use a range of channels to represent and communicate who they are – or who they want to be – to other people. Authentic self-expression can directly..."
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    Black Americans and Symbols of Identity Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsBlack AmericansCulture and IdentityUS
    “Identities are more than what meets the eye. Our identities are our lived experiences, and Black consumers are focused on expressing those experiences through various mediums. Although Black..."
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    US Hispanics and Symbols of Identity Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsCulture and IdentityHispanicsUS
    “Hispanics are a multifaceted demographic that cannot be summed up by merely physical traits. Individuals see themselves as much more than their culture or physical traits when it..."
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    Asian Americans’ Culture & Community Market Report 2022

    $4,995 (Excl.Tax)

    Consumer ReportsAsian AmericansCulture and IdentityUS
    “While Asian American influence and representation has been growing, it is clear that more needs to be done, as Asian Americans believe most brands do not accurately represent..."
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    A Divided America Consumer Report 2022

    $4,995 (Excl.Tax)

    Consumer ReportsCulture and IdentityEthics and ValuesUS
    “Americans remain concerned about the national division currently splitting the US across social, political and economic issues. Most are skeptical that the country will be able to find..."
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    American Lifestyles Market Report 2022

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer LifestylesCulture and IdentityUS
    “As prices continue to rise and economic uncertainty continues, financial concerns are widespread among US consumers. Not all consumers consider themselves financially struggling at this time, but many..."
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    Canadian Lifestyles Market Report 2022

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer LifestylesCulture and IdentityCanada
    “As the pandemic settles into a more stable situation, Canadians are getting a crash course in macroeconomic fundamentals like inflation, interest rates, supply chains and labour shortages. These challenges..."
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    US Gender Identity and Expression Market Report 2022

    $4,995 (Excl.Tax)

    Consumer ReportsCulture and IdentityUS
    “Traditional gender roles continue to influence social expectations and norms. Younger generations and LGBTQ+ people are more likely to recognize and feel limited by these outdated but enduring..."
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