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Consumer Demographics

Brands can utilize Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with specific demographics.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Consumer Demographics'

Categories Related to: 'Consumer Demographics'

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    Report Type

    Published Year

    US Marketing to Hispanic Gen Z Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsGen ZHispanicsMarketing and AdvertisingUS
    Hispanic Gen Zs, born between 1997 and 2010, account for about 14.7 million of the 59.5 million Gen Zs in the US (about one quarter of the generation). While their discretionary spending is more focused on appearances and experiences, there is a clear opportunity to support them in managing budgets to..."
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    US Black Consumers and Shopping at Mass Merchandisers Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsBlack AmericansRetailUS
    Mass merchandisers are essential to Black consumers. Their needs align with the general population, but retailers have an opportunity to engage them based on niche interests. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
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    US Hispanic Consumers and Non-alcoholic Beverages Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsDrinksHispanicsUS
    The vibrant and growing Hispanic audience plays a critical and growing role in driving revenue across many categories of drinks, especially CSDs and coffee. Fiona O'Donnell, Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure ..."
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    Black Americans and Symbols of Identity Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsBlack AmericansCulture and IdentityUS
    Black American identity is layered and shaped by diverse experiences. Brands are a key part of the narrative around identity as they reflect images to the masses. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
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    US Hispanics and Symbols of Identity Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsCulture and IdentityHispanicsUS
    Many Hispanic consumers cannot see themselves reflected in marketing materials and the majority continue to see stereotypes in messaging. Stefanie Kundakjian, Research Analyst ..."
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    US Millennials and Health Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsHealth and WellbeingMillennialsUS
    Millennials are emphasizing overall wellbeing by intertwining their top priority of managing their mental wellness with other aspects of physical health. Lindsay Cameron, Analyst – Health & Wellness ..."
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    US Marketing to Hispanic Moms Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsHispanicsMarketing and AdvertisingParents and FamilyUS
    Marketing to Hispanic moms goes beyond traditional parenting themes. They seek support in family management and self-care that require a nuanced approach. Stefanie Kundakjian, Research Analyst ..."
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    US Women’s Wellness Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMental Health and WellnessWomenUS
    Education is a crucial element to help reduce shame and help empower women to seek relief instead of opting to deal with struggles on their own. Lindsay Cameron, Analyst – Health & Wellness ..."
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    US Expressions of Identity Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsCulture and IdentityUS
    Multifaceted self-expression continues to be a primary aspect of identity for consumers, directly impacting their mental wellbeing and undeniably involving brands. Lisa Dubina, Senior Culture and Identity Analyst ..."
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    US Black Beauty Consumer Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsBeauty and CosmeticsBlack AmericansUS
    Beauty for Black consumers is simple. They want products that are accessible, affordable and effective for themselves and their families. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
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    A Divided America Consumer Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsCulture and IdentityUS
    Americans are concerned about the country's continued political divide and are grappling with stress over the upcoming 2024 Presidential election. Lisa Dubina, Senior Culture and Identity Analyst ..."
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    Multicultural America: Brand Loyalty Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer DemographicsRetailUS
    Loyalty is harder to come by among multicultural consumers. Brands must dig deeper to foster emotional connections toward value, authenticity and cultural heritage. Brittany Steiger, Senior Analyst, US Retail and eCommerce Reports ..."
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    US Black Haircare Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsBlack AmericansHaircareUS
    Black consumers are looking to stretch out the cycle between product purchases and looking to longer-term protective or low-manipulation styles. A Mintel Analyst, Global Analyst ..."
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    US Gen Z, Millennials and Finance Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsFinanceGen ZMillennialsUS
    As Gen Z consumers look to build wealth and travel in the next year, Millennials strategize how best to handle existing debt with expanding financial obligations. Patrick Rahlfs, Senior Research Analyst ..."
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    Marketing to US Baby Boomers Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsBaby BoomersMarketing and AdvertisingUS
    Maintaining quality of life now and into the future is the priority Baby Boomers. Financial stability makes them a more a discerning, though loyal, segment. Carol Wong-Li, Director – Consumers & Culture ..."
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    US Millennials: Online Shopping Behaviors Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer HabitseCommerceMillennialsUS
    Millennials are an important target audience in ecommerce and marketers will want to understand their preferences to meet their needs online. Marisa Ortega, Retail & eCommerce Analyst ..."
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