Consumer Demographics

Brands can utilize Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with specific demographics.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Consumer Demographics'

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    Mass merchandisers are essential to Black consumers. Their needs align with the general population, but retailers have an opportunity to engage them based on niche interests. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
    The vibrant and growing Hispanic audience plays a critical and growing role in driving revenue across many categories of drinks, especially CSDs and coffee. Fiona O'Donnell, Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure ..."
    Black American identity is layered and shaped by diverse experiences. Brands are a key part of the narrative around identity as they reflect images to the masses. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
    Many Hispanic consumers cannot see themselves reflected in marketing materials and the majority continue to see stereotypes in messaging. Stefanie Kundakjian, Research Analyst ..."
    Millennials are emphasizing overall wellbeing by intertwining their top priority of managing their mental wellness with other aspects of physical health. Lindsay Cameron, Analyst – Health & Wellness ..."
    Marketing to Hispanic moms goes beyond traditional parenting themes. They seek support in family management and self-care that require a nuanced approach. Stefanie Kundakjian, Research Analyst ..."
    Education is a crucial element to help reduce shame and help empower women to seek relief instead of opting to deal with struggles on their own. Lindsay Cameron, Analyst – Health & Wellness ..."
    Multifaceted self-expression continues to be a primary aspect of identity for consumers, directly impacting their mental wellbeing and undeniably involving brands. Lisa Dubina, Senior Culture and Identity Analyst ..."
    Beauty for Black consumers is simple. They want products that are accessible, affordable and effective for themselves and their families. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
    Americans are concerned about the country's continued political divide and are grappling with stress over the upcoming 2024 Presidential election. Lisa Dubina, Senior Culture and Identity Analyst ..."
    Loyalty is harder to come by among multicultural consumers. Brands must dig deeper to foster emotional connections toward value, authenticity and cultural heritage. Brittany Steiger, Senior Analyst, US Retail and eCommerce Reports ..."
    Black consumers are looking to stretch out the cycle between product purchases and looking to longer-term protective or low-manipulation styles. A Mintel Analyst, Global Analyst ..."
    As Gen Z consumers look to build wealth and travel in the next year, Millennials strategize how best to handle existing debt with expanding financial obligations. Patrick Rahlfs, Senior Research Analyst ..."
    Maintaining quality of life now and into the future is the priority Baby Boomers. Financial stability makes them a more a discerning, though loyal, segment. Carol Wong-Li, Director – Consumers & Culture ..."
    Millennials are an important target audience in ecommerce and marketers will want to understand their preferences to meet their needs online. Marisa Ortega, Retail & eCommerce Analyst ..."
    Gen Z represents an increasingly important target audience across categories; brands will want to understand what they want from an online shopping experience. Marisa Ortega, Retail & eCommerce Analyst ..."