$4,995 (Excl.Tax)
“Marketing to Gen X requires adeptly navigating a budget-conscious consumer that values quality. Gen X likes nice things, but they want to feel responsible about spending on them...."
Gen X
Brands can utilize Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with Gen X consumers’ unique preferences.
Our reports can help you:
