Drinks

Drinks

Mintel’s Drinks market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Drinks industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

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    Juice is ultimately guided by enjoyment, with sugars and simplicity connotations controlling perceived wellness risk. 55% say juice/juice drinks are primarily for enjoyment, and juice with no added sugars (54%) and 100% juice (50%) are viewed as the healthiest options. Leaning into the “fun” opens the doors for brand innovation, with..."
    “Tea is naturally among the “original” functional drinks, yet flies a bit under the radar in the broader beverage landscape that is teeming with functional offerings. Yet, younger adults seek many fundamental tea features: flavor variety, BFY benefits and versatility calling for brands to go on the offensive targeting energy,..."
    Sports and performance drinks look to sustain steady growth, with forecasted prediction of reaching $27.5 billion by 2028. This surge comes from consumers who utilize these beverages to enhance their workout experiences − before, during, or after exercise – as well as more casual users that seek hydration sans heavy..."
    Consumers are increasingly loosening their connections with traditional alcoholic beverage occasions like relaxation and socializing, especially with the rise of alternatives. By shifting focus to collaboration rather than competition with these alternatives, the beverage landscape can feel more fluid and casual for consumers. Away-from-home occasions have yet to bounce back since..."
    A striking 80% of yogurt consumers consider it a healthier alternative to indulgent snacks, underscoring yogurts position as a mainstay in consideration sets beyond traditional uses. This mirrors a broader trend of consumers seeking protein-rich and convenient foods for a wider variety of eating occasions. The growth of the yogurt..."
    Alcoholic beverage consumption in Canada, which is led by wine and beer, is shifting. There is a growing trend of consumers reducing their alcohol intake, including out-of-home drinking, influenced by soaring prices and inflation. As the ‘sober curious’ movement grows, the rise in low-alcohol and non-alcoholic alternatives is evident. Besides,..."
    Sustainable packaging and ethical bean sourcing remain key innovation themes in the coffee category. Mikolaj Kaczorowski, Innovation Analyst ..."
    Energy drinks continue to see strong growth, particularly due to consumer interest in increased productivity and functional and health-forward innovation. Sydney Riebe, Analyst – US Food and Drink ..."
    Innovation is pivoting around the themes of nutrient fortification, sugar reduction and, among dairy milk launches in North America, animal welfare. Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care ..."
    Rising prices and busy routines increasingly put quality nutrition at odds with daily life, blurring snack and meal spaces and giving shortcuts like nutrition drinks an added edge. Adriana Chychula, Analyst – Food, Drink & Nutrition ..."
    Going beyond dairy nutrition can help plant-based drinks weather the ultra-processed food storm; positioning dairy cows as part of the climate solution will chime. Alice Pilkington, Senior Global Food & Drink Analyst ..."
    The vibrant and growing Hispanic audience plays a critical and growing role in driving revenue across many categories of drinks, especially CSDs and coffee. Fiona O'Donnell, Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure ..."
    Juice producers continue to focus on consumers' health and nutritional needs. Meanwhile, brands are innovating around cocktail flavours and novel ingredients. Mikolaj Kaczorowski, Innovation Analyst ..."
    Any ingredient, functionality, or other innovation must protect a drink's flavor experience to deliver on value. While innovation in the non-alcoholic space is robust, keeping both brands and consumers on their toes, successful formulation allows for new tastes without too much mystery. . Michele Scott, Associate Director, US Research –..."
    Juice industry players will need to future-proof the juice category by focusing on child-friendly options, adventurous flavour/texture, and digital engagement. Tan Heng Hong, Senior Food & Drink Analyst ..."
    As drinkers feel unsteady about their finances, brands should flag quality cues and the end benefits of eco claims to prove value and stretch 0% ABV into health. Martin Pasco, Principal Analyst – Mintel Food & Drink ..."