Mintel’s Drinks market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Drinks industry.

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    Sustainable packaging and ethical bean sourcing remain key innovation themes in the coffee category. Mikolaj Kaczorowski, Innovation Analyst ..."
    Energy drinks continue to see strong growth, particularly due to consumer interest in increased productivity and functional and health-forward innovation. Sydney Riebe, Analyst – US Food and Drink ..."
    Innovation is pivoting around the themes of nutrient fortification, sugar reduction and, among dairy milk launches in North America, animal welfare. Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care ..."
    Rising prices and busy routines increasingly put quality nutrition at odds with daily life, blurring snack and meal spaces and giving shortcuts like nutrition drinks an added edge. Adriana Chychula, Analyst – Food, Drink & Nutrition ..."
    Going beyond dairy nutrition can help plant-based drinks weather the ultra-processed food storm; positioning dairy cows as part of the climate solution will chime. Alice Pilkington, Senior Global Food & Drink Analyst ..."
    The vibrant and growing Hispanic audience plays a critical and growing role in driving revenue across many categories of drinks, especially CSDs and coffee. Fiona O'Donnell, Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure ..."
    Juice producers continue to focus on consumers' health and nutritional needs. Meanwhile, brands are innovating around cocktail flavours and novel ingredients. Mikolaj Kaczorowski, Innovation Analyst ..."
    Any ingredient, functionality, or other innovation must protect a drink's flavor experience to deliver on value. While innovation in the non-alcoholic space is robust, keeping both brands and consumers on their toes, successful formulation allows for new tastes without too much mystery. . Michele Scott, Associate Director, US Research –..."
    Juice industry players will need to future-proof the juice category by focusing on child-friendly options, adventurous flavour/texture, and digital engagement. Tan Heng Hong, Senior Food & Drink Analyst ..."
    As drinkers feel unsteady about their finances, brands should flag quality cues and the end benefits of eco claims to prove value and stretch 0% ABV into health. Martin Pasco, Principal Analyst – Mintel Food & Drink ..."
    As brand loyalty comes under threat, brands should offer value options, flag permissibility and link the cost of eco claims to benefits like superior taste. Martin Pasco, Global Analyst – Mintel Food & Drink ..."
    RTD innovation continues to pivot around novel and unique flavour combinations and alcohol reduction. Sustainability continues to be relevant in wine and spirits. Mikolaj Kaczorowski, Innovation Analyst ..."
    Innovation is mainly pivoting around new packaging and limited edition flavours, as low/no alcohol options gain share of launch activity. Mikolaj Kaczorowski, Innovation Analyst ..."
    Wine & Sparkling Wines – US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers red, rose and white wines, sparkling wines & Champagne. Market size is based on retail (off trade) and non-retail (on trade and food industry)..."
    Bottled water's demand persists for its nutrition and convenience. Due to price rises, consumers may trade down, or opt for premium waters as an affordable luxury. Julia Mills, Food & Drink Analyst ..."
    RTDs have taken the alcoholic beverage by storm in spite of limited consumer understanding of product nuances and perceptions of oversaturation suggesting that a little more clarity can take the category and its brands even further. Kamari Davis, Research Analyst, Food & Drink ..."