Drinks

Drinks

Mintel’s Drinks market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Drinks industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

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    As beer & cider continue to face headwinds, brands should prove value as drinkers remain price-sensitive; evolve LNA for a new era, and diversify as the category matures. Martin..."
    8 in 10 consumers are engaged in the packaged water space, and while tap water is the most common water source, unflavored bottled water is not far behind...."
    As wines and spirits continue to face headwinds, brands should ensure to call out key purchase triggers, and offer permissible LNA drinks and premium alcoholic RTDs. Martin Pasco, Principal..."
    Spirit and RTD brands are innovating around limited-edition, seasonal and novel flavours to drive interest in the category. Mikolaj Kaczorowski, Innovation Analyst ..."

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    With many segments in decline, imports are garnering most of the traction in US beer, particularly among female consumers. Consumption patterns reveal 40% of beer drinkers have altered their..."
    While consumers associate white spirits most strongly with their easy drinking and appeal for parties, no one association captures the majority of consumers, an indication that there are..."
    Despite the varied associations people may have with dark spirits, ranging from party staples to relaxation aids, none commands over 50% association. Flexibility and easy drinking appeal are..."
    In times of high inflation, Canadians seek ways to cut costs, with many claiming they turn to water, including tap water, to save money on groceries. However, beverages..."
    Balancing cost, sustainability, and practicality will shape the future of beverage packaging, requiring brands to invest in packaging that aligns with consumers’ sustainability goals and expectations. More than..."
    Diverse cuisines will spark innovation in baby food, as parents seek a balance between technology and natural ingredients in baby food and formula. Jolene Ng, Senior Food and Drink..."
    Innovation is focused on more adventurous flavours while reducing nasties and adding better-for-you benefits. Mikolaj Kaczorowski, Innovation Analyst ..."
    Carbonated soft drinks will focus on more usage occasions and capitalise on the need for hydration. Brands will use influencers to stay relevant in a social world. Tan Heng..."
    “Tea is naturally among the “original” functional drinks, yet flies a bit under the radar in the broader beverage landscape that is teeming with functional offerings. Yet, younger..."
    A striking 80% of yogurt consumers consider it a healthier alternative to indulgent snacks, underscoring yogurts position as a mainstay in consideration sets beyond traditional uses. This mirrors..."
    Alcoholic beverage consumption in Canada, which is led by wine and beer, is shifting. There is a growing trend of consumers reducing their alcohol intake, including out-of-home drinking,..."
    Sustainable packaging and ethical bean sourcing remain key innovation themes in the coffee category. Mikolaj Kaczorowski, Innovation Analyst ..."
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