Alcoholic Drinks

Alcoholic Drinks

Mintel’s Alcoholic Drinks market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Alcoholic Drinks industry.

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Categories Related to: 'Alcoholic Drinks'

Categories Related to: 'Alcoholic Drinks'

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    While consumers associate white spirits most strongly with their easy drinking and appeal for parties, no one association captures the majority of consumers, an indication that there are..."
    Consumers are increasingly loosening their connections with traditional alcoholic beverage occasions like relaxation and socializing, especially with the rise of alternatives. By shifting focus to collaboration rather than..."
    Alcoholic beverage consumption in Canada, which is led by wine and beer, is shifting. There is a growing trend of consumers reducing their alcohol intake, including out-of-home drinking,..."
    As drinkers feel unsteady about their finances, brands should flag quality cues and the end benefits of eco claims to prove value and stretch 0% ABV into health. "
    As brand loyalty comes under threat, brands should offer value options, flag permissibility and link the cost of eco claims to benefits like superior taste. Martin Pasco, Global..."
    RTD innovation continues to pivot around novel and unique flavour combinations and alcohol reduction. Sustainability continues to be relevant in wine and spirits. Mikolaj Kaczorowski, Innovation Analyst ..."
    Innovation is mainly pivoting around new packaging and limited edition flavours, as low/no alcohol options gain share of launch activity. Mikolaj Kaczorowski, Innovation Analyst ..."
    RTDs have taken the alcoholic beverage by storm in spite of limited consumer understanding of product nuances and perceptions of oversaturation suggesting that a little more clarity can..."
    White spirits can continue to embrace their versatility as both sippable and mixable, reminding consumers that the choice for refreshing, fun and relaxing is easy. Sydney Riebe, Analyst..."
    Dark spirits can benefit from connections to both legacy associations and the new kid on the block: RTD cocktails. Refreshment, relaxation and recreation are cornerstones. Michele Scott, Associate..."

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    Despite beer's overall dominance in the wider alcoholic beverage market, well documented competition persists, eroding beer occasions among younger drinkers. While beer meets the needs for casual and..."

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    Wine is experiencing an identity crisis, alongside a range of cultural shifts towards alcohol. Concerted efforts are required to bring wine into a new era. Michele Scott, Associate..."
    “Drinking in Canada has never been so exciting. Though beer and wine still are the most popular alcoholic beverages, spirits are gaining ground. From aspiring home bartenders to..."
    As gin launches soar in Europe, innovation in the alcoholic ready-to-drink (RTD) sector is flourishing in Asia and attracting big brand investment in the US. Mikolaj Kaczorowski, Innovation..."
    Natural and better-for-you claims continue to grow in profile, while local and sustainable production are sought-after attributes. Mikolaj Kaczorowski, Innovation Analyst ..."
    As the cost of living makes drinkers more price-sensitive, brands can justify value by leveraging brand equity, BFY permissible cues and next-steps eco story. Martin Pasco, Global Analyst..."
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