Alcoholic Drinks

Alcoholic Drinks

Mintel’s Alcoholic Drinks market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Alcoholic Drinks industry.

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Categories Related to: 'Alcoholic Drinks'

Categories Related to: 'Alcoholic Drinks'

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    As drinkers feel unsteady about their finances, brands should flag quality cues and the end benefits of eco claims to prove value and stretch 0% ABV into health. Martin Pasco, Principal Analyst – Mintel Food & Drink ..."
    As brand loyalty comes under threat, brands should offer value options, flag permissibility and link the cost of eco claims to benefits like superior taste. Martin Pasco, Global Analyst – Mintel Food & Drink ..."
    RTD innovation continues to pivot around novel and unique flavour combinations and alcohol reduction. Sustainability continues to be relevant in wine and spirits. Mikolaj Kaczorowski, Innovation Analyst ..."
    Innovation is mainly pivoting around new packaging and limited edition flavours, as low/no alcohol options gain share of launch activity. Mikolaj Kaczorowski, Innovation Analyst ..."
    Wine & Sparkling Wines – US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers red, rose and white wines, sparkling wines & Champagne. Market size is based on retail (off trade) and non-retail (on trade and food industry)..."
    RTDs have taken the alcoholic beverage by storm in spite of limited consumer understanding of product nuances and perceptions of oversaturation suggesting that a little more clarity can take the category and its brands even further. Kamari Davis, Research Analyst, Food & Drink ..."
    White spirits can continue to embrace their versatility as both sippable and mixable, reminding consumers that the choice for refreshing, fun and relaxing is easy. Sydney Riebe, Analyst – US Food and Drink ..."
    Dark spirits can benefit from connections to both legacy associations and the new kid on the block: RTD cocktails. Refreshment, relaxation and recreation are cornerstones. Michele Scott, Associate Director, US Research – Food and Drink ..."

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    Despite beer's overall dominance in the wider alcoholic beverage market, well documented competition persists, eroding beer occasions among younger drinkers. While beer meets the needs for casual and social occasions affordably, to stay on top brands will need to adapt to changing tastes. Kamari Davis, Research Analyst, Food & Drink ..."

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    Wine is experiencing an identity crisis, alongside a range of cultural shifts towards alcohol. Concerted efforts are required to bring wine into a new era. Michele Scott, Associate Director, US Research – Food and Drink ..."
    “Drinking in Canada has never been so exciting. Though beer and wine still are the most popular alcoholic beverages, spirits are gaining ground. From aspiring home bartenders to enthusiastic returns to dining in restaurants, more than half (56%) of Canadians are imbibing spirits or cocktails. While inflationary economic pressures are..."
    As gin launches soar in Europe, innovation in the alcoholic ready-to-drink (RTD) sector is flourishing in Asia and attracting big brand investment in the US. Mikolaj Kaczorowski, Innovation Analyst ..."
    Natural and better-for-you claims continue to grow in profile, while local and sustainable production are sought-after attributes. Mikolaj Kaczorowski, Innovation Analyst ..."
    As the cost of living makes drinkers more price-sensitive, brands can justify value by leveraging brand equity, BFY permissible cues and next-steps eco story. Martin Pasco, Global Analyst – Mintel Food & Drink ..."
    As the pandemic subsides and the cost of living crisis unfolds, brands should offer affordable luxury, permissibility, and make water advocacy their next eco story. Martin Pasco, Global Analyst – Mintel Food & Drink ..."
    “Launch activity and popularity of canned cocktails are building upon the success and excitement already present in the RTD alcoholic beverages space. The category continues to deliver on the convenient, flavorful and fun beverages consumers crave. However, fading novelty and inflationary pressures is intensifying competition, calling for brands to build..."