spirits and rtd

Spirits and RTD

Mintel’s Spirits and RTD market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Spirits and RTD industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Spirits and RTD'

Categories Related to: 'Spirits and RTD'

    All Industries
    All in this Category



    Report Type

    Published Year

    As brand loyalty comes under threat, brands should offer value options, flag permissibility and link the cost of eco claims to benefits like superior taste. Martin Pasco, Global Analyst – Mintel Food & Drink ..."
    RTD innovation continues to pivot around novel and unique flavour combinations and alcohol reduction. Sustainability continues to be relevant in wine and spirits. Mikolaj Kaczorowski, Innovation Analyst ..."
    RTDs have taken the alcoholic beverage by storm in spite of limited consumer understanding of product nuances and perceptions of oversaturation suggesting that a little more clarity can take the category and its brands even further. Kamari Davis, Research Analyst, Food & Drink ..."
    White spirits can continue to embrace their versatility as both sippable and mixable, reminding consumers that the choice for refreshing, fun and relaxing is easy. Sydney Riebe, Analyst – US Food and Drink ..."
    Dark spirits can benefit from connections to both legacy associations and the new kid on the block: RTD cocktails. Refreshment, relaxation and recreation are cornerstones. Michele Scott, Associate Director, US Research – Food and Drink ..."
    “Drinking in Canada has never been so exciting. Though beer and wine still are the most popular alcoholic beverages, spirits are gaining ground. From aspiring home bartenders to enthusiastic returns to dining in restaurants, more than half (56%) of Canadians are imbibing spirits or cocktails. While inflationary economic pressures are..."
    “Launch activity and popularity of canned cocktails are building upon the success and excitement already present in the RTD alcoholic beverages space. The category continues to deliver on the convenient, flavorful and fun beverages consumers crave. However, fading novelty and inflationary pressures is intensifying competition, calling for brands to build..."
    “The white spirits market continues to see growth on the back of the fast-paced tequila segment, even in the face of economic uncertainty. Interest in premium offerings and brand loyalty among spirit consumers has created a market in which prioritization of quality and trust outweighs quantity. For seasoned spirit consumers,..."
    “Consumer demand for premium dark spirits remains strong even as consumers rethink their total alcoholic beverage expenditures under the pressure of economic uncertainty. Increased interest in premium drinking experiences will only benefit the spirits market as more consumers seek to cut back their alcohol consumption but prioritize higher-quality alcoholic drinks...."
    “COVID-19 was a catalyst for the growth of RTD alcoholic beverages. As the world emerges from the pandemic, will the momentum continue? The outlook is broadly positive based on the variety and convenience RTD alcoholic beverages offer. RTD alcoholic beverages are reflective of a changing alcoholic beverage landscape where consumers..."
    As COVID-19 restrictions lift, brands will need to share more on sustainability, tap into emotional benefits to prove value, and re-engage with younger moderators. Martin Pasco, Global Analyst – Mintel Food & Drink ..."
    The fallout from a COVID-19 downturn means brands need to offer simple choices, own their role in relaxation, and prove value to drinkers by flagging quality cues. Martin Pasco, Global Analyst – Mintel Food & Drink ..."
    “The strong attention placed on the RTD alcoholic beverages category leading into 2020, driven by seltzer excitement and prepared cocktail quality improvements, was further intensified amid the pandemic. Home drinkers looking for convenient variety gave the category a shot and explored within it, moving RTDs from occasional party drinks to..."
    “Although the pandemic dampened on-premise spirit consumption and the total market in 2020, it accelerated the growth of trends in the spirits market that will ultimately benefit white spirits brands who follow them: a love of premium spirits, creative at-home cocktails and RTD options that casualize and extend white spirits..."
    “The pandemic created short-term issues for the spirits market due to the reduction in on-premise expenditures but also accelerated existing trends that will ultimately benefit the spirits market in the long term. Specifically, the pandemic reinforced consumers’ preferences for higher-end spirits and contributed to increased spirit category engagement as consumers..."
    “RTD alcoholic beverages are a bright spot in the alcohol space, avoiding the flight seen in other alcohol categories and even continuing to recruit new and older users. Seltzers remain the growth driver, getting a further boost from large brands entering the market from both within and outside the alcohol..."