Mintel’s Drinks market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Drinks industry.

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    As brand loyalty comes under threat, brands should offer value options, flag permissibility and link the cost of eco claims to benefits like superior taste. Martin Pasco, Global Analyst – Mintel Food & Drink ..."
    RTD innovation continues to pivot around novel and unique flavour combinations and alcohol reduction. Sustainability continues to be relevant in wine and spirits. Mikolaj Kaczorowski, Innovation Analyst ..."
    Innovation is mainly pivoting around new packaging and limited edition flavours, as low/no alcohol options gain share of launch activity. Mikolaj Kaczorowski, Innovation Analyst ..."
    Wine & Sparkling Wines – US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers red, rose and white wines, sparkling wines & Champagne. Market size is based on retail (off trade) and non-retail (on trade and food industry)..."
    Bottled water's demand persists for its nutrition and convenience. Due to price rises, consumers may trade down, or opt for premium waters as an affordable luxury. Julia Mills, Food & Drink Analyst ..."
    RTDs have taken the alcoholic beverage by storm in spite of limited consumer understanding of product nuances and perceptions of oversaturation suggesting that a little more clarity can take the category and its brands even further. Kamari Davis, Research Analyst, Food & Drink ..."
    White spirits can continue to embrace their versatility as both sippable and mixable, reminding consumers that the choice for refreshing, fun and relaxing is easy. Sydney Riebe, Analyst – US Food and Drink ..."
    As the alcohol alternatives space continues to expand, brands can unlock new potential with intentional inclusivity, flexibility, and product education. Kelsey Olsen, Food & Drink Analyst ..."
    Dark spirits can benefit from connections to both legacy associations and the new kid on the block: RTD cocktails. Refreshment, relaxation and recreation are cornerstones. Michele Scott, Associate Director, US Research – Food and Drink ..."

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    Despite beer's overall dominance in the wider alcoholic beverage market, well documented competition persists, eroding beer occasions among younger drinkers. While beer meets the needs for casual and social occasions affordably, to stay on top brands will need to adapt to changing tastes. Kamari Davis, Research Analyst, Food & Drink ..."

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    Wine is experiencing an identity crisis, alongside a range of cultural shifts towards alcohol. Concerted efforts are required to bring wine into a new era. Michele Scott, Associate Director, US Research – Food and Drink ..."
    Energy Drinks – US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers sugar-free and regular energy drinks and shots. Energy drinks are marketed with additives specifically designed to increase alertness. Market size comprises sales through all retail channels..."
    Milk and non-dairy milks are staples in most US households. With rising costs, value comes through simplicity and highlighting new use possibilities. Julia Mills, Food & Drink Analyst ..."
    Enhanced hydration is inspiring innovation as energy drinks opt for a more gender-neutral appeal and Liquid Death’s gory genius goes global. Alex Beckett, Director – Mintel Food & Drink ..."
    “Enjoying CSDs isn’t antithetical to consumers’ wellness aspirations, and while they want to see functional benefits and low calorie products, they don’t expect reformulations to be overtly healthy. Rather, brands can help consumers make CSDs an essential part of their desired lifestyles, acting as a reliable source of enjoyment and..."
    “Economic uncertainty currently impacting the coffee category is expected to be short-lived, yet to remain relevant brands will need to keep up with evolving tastes, occasions and needs, especially of young coffee lovers.” – Caleb Bryant, Associate Director of Food and Drink Reports This Report looks at the following areas How Gen..."