sports and energy drinks

Sports and Energy Drinks

Mintel’s Sports and Energy Drinks market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Sports and Energy Drinks industry.

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    Energy drinks continue to see strong growth, particularly due to consumer interest in increased productivity and functional and health-forward innovation. Sydney Riebe, Analyst – US Food and Drink ..."
    Energy Drinks – US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers sugar-free and regular energy drinks and shots. Energy drinks are marketed with additives specifically designed to increase alertness. Market size comprises sales through all retail channels..."
    Enhanced hydration is inspiring innovation as energy drinks opt for a more gender-neutral appeal and Liquid Death’s gory genius goes global. Alex Beckett, Director – Mintel Food & Drink ..."
    Sugar reduction, naturalness and nutrient fortification are the key innovation themes among sports and energy drink launches. Amrin Walji, Senior Innovation Analyst ..."
    “Energy drinks remain a growing segment of the wider beverage industry, its growth attributed to core category loyalists as well as category newcomers attracted by BFY energy drinks. The energizing beverage landscape is rife with competitors, but energy drink brands can remain relevant by addressing consumers’ interest in health while..."
    “Sports and performance drink brands may be working to distance their image from exercise, but ultimately still find themselves using fitness identity as a reference point for marketing. Whether appealing to less active consumers through the promise of refreshment or to fitness-oriented consumers looking for an edge, offering layered functionality..."
    Consumer needs around productivity and enhanced hydration will shape innovation, as the worsening climate crisis forces new consumption behaviours. Alex Beckett, Director – Mintel Food & Drink ..."
    Sports Drinks in Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2022. This market covers liquid and powdered sports drinks. Sports drinks are designed to replace energy and minerals lost during exercise. Market size comprises sales through all retail channels including..."
    “While the increased demand for functional nutrition seems as if it would benefit the sports and performance drink category, the growth in functional claims across food and drink categories not only increases competition, it blurs category lines. Brands can respond in two directions: by doubling down on fitness, claiming specific..."
    “Energy drink sales soared throughout 2020 and 2021, driven by pandemic-related stressors and increased work and home responsibilities. Sales will remain strong as more consumers continue to purchase energy drinks in multipack formats. Brands face an opportunity to celebrate consumers’ return to social activities and increased consumer interest in health ..."
    As huge as the challenges are for these sectors, they each boast the potential to stay relevant and exciting as consumer demands change in the future. Alex Beckett, Associate Director - Mintel Food & Drink ..."
    Global Annual Review: what's new and what's next for the water, sports and energy drink market. Alex Beckett, Associate Director - Mintel Food & Drink ..."
    Global Annual Review: what's now and what's next for the water, sports and energy drinks markets.Alex Beckett, Associate Director - Mintel Food & Drink..."
    Energy Drinks in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2021. This market covers sugar-free and regular energy drinks and shots. Energy drinks are marketed with additives specifically designed to increase alertness. Market size comprises sales through all retail channels..."
    Sports Drinks in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2021. This market covers liquid and powdered sports drinks. Sports drinks are designed to replace energy and minerals lost during exercise. Market size comprises sales through all retail channels including..."
    “The energy drink market thrived in 2020 despite the drop in c-store traffic, as consumers relied on energy drinks to help them overcome challenges brought on by the pandemic. Consumers’ energy needs will remain elevated even as the pandemic fades, as many consumers continue to face increased workloads, more consumers..."