sports and energy drinks

Sports and Energy Drinks

Mintel’s Sports and Energy Drinks market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Sports and Energy Drinks industry.

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    Broader societal trends reveal a decline in interpersonal trust and trust in information sources such as media and government, and fluctuating trust in products and service claims. This..."
    The percentage of consumers saying they have had sports or performance drinks products in the last six months is higher than those who say they exercise regularly, confirming..."
    The US nutrition drinks market is poised for growth, projected to reach $13.2 billion by 2029. With a current market value of $8.7 billion, the nutrition segment is..."
    Enhanced hydration is inspiring innovation as energy drinks opt for a more gender-neutral appeal and Liquid Death’s gory genius goes global. Alex Beckett, Director – Mintel Food &..."
    Sugar reduction, naturalness and nutrient fortification are the key innovation themes among sports and energy drink launches. Amrin Walji, Senior Innovation Analyst ..."
    Consumer needs around productivity and enhanced hydration will shape innovation, as the worsening climate crisis forces new consumption behaviours. Alex Beckett, Director – Mintel Food & Drink ..."
    “While the increased demand for functional nutrition seems as if it would benefit the sports and performance drink category, the growth in functional claims across food and drink..."
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