Financial Services

Mintel’s Financial Services market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Financial Services industry.

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    For the second consecutive year, consumers were more eager to interact with digital ads and respond to direct mail and email campaigns, illustrating heightened demand for financial products. Accompanying their desire for new financial solutions is an increased appetite for research, with consumers turning to a greater number of channels..."
    First-time investors, typically those with less than a year of investing experience, tend to prioritize short-term gains over long-term investment impacts. This is reinforced by their higher proclivity towards riskier and speculative assets like cryptocurrencies and NFTs, which are significantly less popular among their more experienced counterparts. On the other..."
    Lenders must adapt their strategies to align with the evolving needs and preferences of borrowers, all while operating in an increasingly competitive market. Amr Hamdi, Finance Analyst ..."

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    Inflation's compression of consumer budgets has caused a prioritization of cost over choice of doctors when selecting coverage, driving consideration of switching. Patrick Rahlfs, Senior Research Analyst ..."
    Personal lenders must adapt to meet the changing preferences of borrowers while navigating an increasingly competitive landscape. Amr Hamdi, Finance Analyst ..."
    Rising interest rates have been felt by consumers, forcing cutbacks in spend and a focus on debt. Optimistic outlooks persist, sustaining hope for growth in 2024. Patrick Rahlfs, Senior Research Analyst ..."
    FIs must continue working to bridge the gap between mainstream financial services and the un- and underbanked to ensure an equitable and inclusive banking system. Amr Hamdi, Finance Analyst ..."
    Over a year removed from the worst bout of inflation the country has seen in four decades, the US economy has continued to defy expectations. Amr Hamdi, Finance Analyst ..."
    Rising demand for well-rounded financial products will catalyze competition among financial brands in 2024, with non-quantitative features rising to prominence. Patrick Rahlfs, Senior Research Analyst ..."
    A burgeoning segment of young investors has increased the dominance of banks as an investment institution, while new Canadians seek digital alternatives. Patrick Rahlfs, Senior Research Analyst ..."
    Trust remains the backbone of any banking relationship – essential in fostering loyalty, ensuring financial security, and upholding the integrity of the industry. Amr Hamdi, Finance Analyst ..."
    A focus on credit building and openness to annual fees portends expansion at both extremes of the credit card product spectrum. Patrick Rahlfs, Senior Research Analyst ..."
    The biggest winners will be insurers that remain innovation-driven while maintaining a customer-centric ethos to ensure long-term and value-filled relationships. Amr Hamdi, Finance Analyst ..."
    “A continued state of economic turbulence brought on by the banking crisis of early 2023 has caused young financial services consumers to grow up fast, interpreting uncertainty as a mandate to expand their research and desire a more serious tone from financial brands. Consumer tastes have correspondingly shifted toward brand-level..."
    “An aging population and record levels of immigration will ensure strong demand for health insurance in the coming years. Though employer coverage is the dominant channel for acquisition, a significant minority buy insurance directly or through affinity groups. There is plenty of potential for customized policies based on more sharing..."
    “The economic sentiment for most of last year was that the US was headed towards a downturn, as inflation ran rampant in tandem with quickly rising interest rates. Over a year from when prices peaked at a more than 40-year high, however, the US economy has continued to defy the..."