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A focus on credit building and openness to annual fees portends expansion at both extremes of the credit card product spectrum.
Patrick Rahlfs, Senior Research Analyst
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$4,995 (Excl.Tax)
“Credit card spending is making a recovery after falling to pandemic-inspired lows. The generous rewards offered by credit card companies are a major motivation for regular credit card use while prepaid and secured cards remain important gateway products. Bank branches are an important distribution channel though online methods of purchase..."
$4,995 (Excl.Tax)
“Although credit card rewards often hold the prime real estate of top billing in acquisition marketing, the past couple of years have seen a great deal of innovation in the benefits space, where lifestyle perks are bringing new sources of everyday utility to card products. This influx of credit-based benefits..."
$4,995 (Excl.Tax)
“In the aftermath of COVID-19, consumers altered spend tendencies, electing to pay down existing balances and shift credit card spend away from travel and entertainment categories towards everyday goods and services. Credit card issuers were forced to adapt, introducing new rewards categories to appeal to a pandemic-affected audience and increasing..."
$4,995 (Excl.Tax)
“Credit card spending is down due to the pandemic. Rewards are great tools to spur incremental spend but consumers are rethinking which rewards matter to them. Innovative rewards are in and cashback remains king, but travel rewards are less relevant now.”
– Sanjay Sharma, Senior Financial Services Analyst
Key issues covered in..."
