Personal Finance

Personal Finance

Mintel’s Personal Finance market research combines the latest consumer intelligence and expert recommendations to help you understand consumers’ spending habits and financial priorities.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Personal Finance'

Categories Related to: 'Personal Finance'

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    Parents are broadening the financial guidance they give to their children, de-emphasizing savings in favor of a more comprehensive discussion of credit and debt. Patrick Rahlfs, Senior Research Analyst ..."
    “Canadians are financially squeezed at present and do not feel very optimistic about their finances as they face myriad financial challenges in the form of persistent inflation, high interest rates and tepid economic growth. A majority of consumers would like to manage their finances better as some struggle due to..."
    “The majority of investors are overwhelmed by the amount of investment information available. While financial advisors are the preferred resource for investing information, many younger investors are also using a variety of online resources including social media, though there is scepticism about the credibility of social media investment advice.”–..."
    “As the financial marketplace grows increasingly complex and new products are constantly on the horizon, it is crucial that Canadians have the judgement to make informed decisions about the financial products and services that best meet their needs. While institutions such as banks, employers and government agencies can facilitate literacy,..."
    “Retailers should view every consumer as value-conscious and work to understand the different dimensions of value to best serve customers’ varying needs and motivations. Essentially, everyone appreciates a good deal, and some shoppers will go to great lengths to find one. Retailers who consistently offer affordable prices and flexibility will ..."
    “Market fluctuations during the pandemic have reinforced the need for quality financial advice. While most advised clients report a high degree of satisfaction, many are unsure how to evaluate the quality of advice. There are also segments of DIY investors who prefer to eschew financial advisors and use low-cost online..."
    “Taxes are due every year, even in a pandemic. Software dominates the DIY market, while accountants dominate the professional. For an industry that does not seem to change, tax preparers need to highlight how their strategies can prove most efficient and profitable for consumers.” – Jennifer White Boehm, Associate Director, Finance..."
    “Consumer confidence remains fragile as new variants of COVID-19 confound scientists and policymakers, causing continued economic grief to the hardest hit sectors and the more vulnerable sections of the population. But more financially secure households are sitting on a record pile of cash which can be the spur for an..."
    “Government support programs and, to a lesser extent, financial relief measures offered by lenders have provided a much-needed financial lifeline to Canadians requiring support due to the economic shock effects of the pandemic.” – Sanjay Sharma, Senior Financial Services Analyst Key issues covered in this Report The impact of COVID-19 on consumer..."
    “The COVID-19 crisis will serve to expose and exacerbate the widening gulf of financial understanding between those with ample economic means and acumen, and those who lack the resources and financial wherewithal.”– Christopher ShadleThis Report looks at the following areas:The impact of COVID-19 and a coming recession on..."