Food

Food

Mintel’s Food market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Food industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

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    Cereal is evolving beyond its traditional role as a breakfast staple, adapting to shifting consumer habits and perceptions. While it remains a go-to morning food, its appeal has broadened to include roles such as a convenient dinner option, a guilt-free indulgence, and a quick source of energy for those on..."

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    Whether or not inflation is ongoing, cost of living stressors have changed how consumers feel and act moving forward: 62% say they would buy more fruit if they weren’t worried about rising food costs, and 28% have changed their usual selections over the last year because of higher prices. Luckily, fruit’s..."
    Nuts, seeds and trail mix tick a lot of boxes as the perfect snack, yet opportunities exist to more greatly meet their potential in the competitive snack space. Despite their portable, BFY, protein-rich, and flavorful attributes, they occupy a middling spot among the most frequently..."
    Elevated food prices have spurred private label gains, but sustaining growth will take more than just competitive prices. John Owen, Associate Director – Food and Retail ..."
    The comfort and joy found in frozen treating is solid, yet frozen treats can chip away and add occasions with formats, sizes, and new-ish flavors. Kelsey Olsen, Food & Drink Analyst ..."

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    Cracker versatility and variety should play a bigger role in snacking, yet chips top the list. Opportunities exist for brands to tap into flavor, texture and pairings. Kamari Davis, Research Analyst, Food & Drink ..."
    Convenience and versatility pack a punch in protein. Strengthening the category means stressing protein's ability to fill bellies amidst economic uncertainty. Julia Mills, Food & Drink Analyst ..."
    Babies and toddlers have specific nutrition needs, and feeding them can be stressful. Help parents navigate, and be an invaluable resource as babies grow into kids. Michele Scott, Associate Director, US Research – Food and Drink ..."
    Building longer-term loyalty, shopping habits, and growth in the ISB will require a healthy balance of indulgence and meeting everyday needs. Innovation on the menu can create new occasions, but so can getting creative with pairings and merchandising that embraces the full power of the perimeter. Kelsey Olsen, Food &..."
    Brand loyalties and habits are salient in the chip category. Yet, interest in flavor and BFY innovation also suggest that chip fans want to explore more ways to indulge their cravings. Kamari Davis, Research Analyst, Food & Drink ..."
    Budget-friendly and customizable, tortillas and wraps are an unsung hero in breaking up meal-time monotony and stretching dishes across occasions. Julia Mills, Food & Drink Analyst ..."
    Current snacking behavior represents a cultural shift. Brands are tasked with balancing comfort and newness, and satisfying both emotional and physical needs. Michele Scott, Associate Director, US Research – Food and Drink ..."
    As the purpose of snacking continues to evolve, flavor remains the central motivator. Innovation that pairs flavor with function can extend occasions even further. Sydney Riebe, Analyst – US Food and Drink ..."
    US lifestyles have rendered meals relative; snack bars' versatility primes them to fit within today's definition and the next. Adriana Chychula, Analyst – Food, Drink & Nutrition ..."
    As snacking replaces main meals, the BFY snack is critical to meeting nutritional needs. Despite a crowded market, consumers want ideas for BFY snacks that are easy, satiating, and delicious. Michele Scott, Associate Director, US Research – Food and Drink ..."
    Butter, margarine and oil maintain their status as staples in US households. Leaning into unique benefits of individual segments will drive the category forward. Julia Mills, Food & Drink Analyst ..."