$2,995 (Excl.Tax)
Targeting adults, simplicity, grab-and-go formats and 'rule-breaking' NPD will be central, while longevity and blood glucose control will also provide opportunity.
Honorata Jarocka, Principal Analyst
..."
$2,995 (Excl.Tax)
Better-for-you attributes continue to inspire breakfast cereal innovation. Private label launches have gained share in North America.
Mikolaj Kaczorowski, Innovation Analyst
..."
$4,995 (Excl.Tax)
Cereal is evolving beyond its traditional role as a breakfast staple, adapting to shifting consumer habits and perceptions. While it remains a go-to morning food, its appeal has..."
$2,995 (Excl.Tax)
Embrace indulgence, celebrate oatmeal, expand beyond breakfast, and capitalise on mood boost and drinkable formats.
Honorata Jarocka, Principal Analyst
..."
$4,995 (Excl.Tax)
Frozen breakfast foods are convenient and easy, making them a solid weekday breakfast option. Proven versatility is needed to power growth at breakfast and beyond.
Kelsey Olsen, Food..."
$2,995 (Excl.Tax)
Innovation in the breakfast cereal fixture is focused around value-for-money features and healthier recipes. Indulgent and nostalgic flavours are also flourishing.
Zoe Wong, Junior Analyst – Food &..."
$4,995 (Excl.Tax)
“Convenience, comfort, and accessibility have helped cereal into bowls in the past year, despite inflations’ strong influence on price. Cereal’s future may look a little different, though, as..."
$4,995 (Excl.Tax)
“Sales of frozen breakfast foods actually outpaced the considerable rates of inflation over the past year and continue to improve upon the sizable increases seen in the pandemic-fueled..."
$4,995 (Excl.Tax)
“Breakfast at home remains the norm for most consumers, even now that the pandemic has lost much of its grip on consumer behavior. Breakfast is also a matter..."
$2,995 (Excl.Tax)
To remain a breakfast mainstay, cereal needs to address smarter shopping habits, ingredient shortages and morning meal boredom.
Honorata Jarocka, Senior Food & Drink Analyst
..."
$4,995 (Excl.Tax)
“2022 growth of the hot and cold cereal category will be predominately driven by higher price points, though performance will be supported by category perceptions of value, convenience..."
“Breakfast is the meal occasion that is most rooted in habit. The pandemic, however, has forced change on the occasion with shifting work arrangements. In this next normal,..."
