Breakfast Foods

Mintel’s Breakfast Foods market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Breakfast Foods industry.

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Categories Related to: 'Breakfast Foods'

Categories Related to: 'Breakfast Foods'

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    Embrace indulgence, celebrate oatmeal, expand beyond breakfast, and capitalise on mood boost and drinkable formats. Honorata Jarocka, Principal Analyst ..."
    Frozen breakfast foods are convenient and easy, making them a solid weekday breakfast option. Proven versatility is needed to power growth at breakfast and beyond. Kelsey Olsen, Food & Drink Analyst ..."
    Innovation in the breakfast cereal fixture is focused around value-for-money features and healthier recipes. Indulgent and nostalgic flavours are also flourishing. Zoe Wong, Junior Analyst – Food & Drink, BPCH ..."
    “Convenience, comfort, and accessibility have helped cereal into bowls in the past year, despite inflations’ strong influence on price. Cereal’s future may look a little different, though, as younger generations show engagement with a wider range of non-traditional cereal occasions and innovative concepts that match them.” – Kelsey Olsen, Food and..."
    “Sales of frozen breakfast foods actually outpaced the considerable rates of inflation over the past year and continue to improve upon the sizable increases seen in the pandemic-fueled increase of 2020. However, maintaining that momentum will require the category to look beyond its convenient reputation and focus on improving perceptions..."
    “Breakfast at home remains the norm for most consumers, even now that the pandemic has lost much of its grip on consumer behavior. Breakfast is also a matter of routine, but one that most consumers enjoy. The biggest opportunities for retailers and marketers may lie in helping consumers modify their..."
    To remain a breakfast mainstay, cereal needs to address smarter shopping habits, ingredient shortages and morning meal boredom. Honorata Jarocka, Senior Food & Drink Analyst ..."
    “2022 growth of the hot and cold cereal category will be predominately driven by higher price points, though performance will be supported by category perceptions of value, convenience and health. Once inflation is rectified, challenges related to progression away from home and foodservice recovery will resume. 2022 presents opportunity for ..."
    “Breakfast is the meal occasion that is most rooted in habit. The pandemic, however, has forced change on the occasion with shifting work arrangements. In this next normal, foodservice operators need to ensure that individuals can get the menu items they crave with minimal friction using the technology they rely..."
    Innovation is focusing around nutritional benefits and, in Asia, traditional medicinal ingredients, as more adventurous flavours and textures come to market. Mikolaj Kaczorowski, Innovation Analyst ..."
    To remain relevant for post-COVID-19 consumers, cereal brands need to provide extra benefits beyond ‘good value for money’ and ‘family meal’ appeal. Honorata Jarocka, Senior Food & Drink Analyst ..."
    Global Annual Review: what's now and what's next for the breakfast cereal market. Honorata Jarocka, Senior Food & Drink Analyst ..."
    Global Annual Review: what's now and what's next for the breakfast cereal market.Honorata Jarocka, Senior Food & Drink Analyst..."
    “The $11.1 billion hot and cold cereal market is expected to face a 3.8% dollar sales decline in 2021 as consumers shift their breakfast routines outside the home. Still, prolonged remote working will enable cereal brands to position themselves as an easy, at-home breakfast during the workweek. Long-term stagnation is..."
    Breakfast Cereals in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2021. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."
    “The pandemic prompted a shift in breakfast, with at-home consumption taking a greater role and options from foodservice operators significantly diminished, as morning commutes were, for much of the country and the year, also reduced. Consumers will crave the experience of foodservice-style breakfast and brunch, suggesting that menu-inspired packaged options..."