Breakfast Cereal

Breakfast Cereal

Mintel’s Cereals market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Breakfast Cereal industry.

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Categories Related to: 'Breakfast Cereal'

Categories Related to: 'Breakfast Cereal'

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    Embrace indulgence, celebrate oatmeal, expand beyond breakfast, and capitalise on mood boost and drinkable formats. Honorata Jarocka, Principal Analyst ..."
    Innovation in the breakfast cereal fixture is focused around value-for-money features and healthier recipes. Indulgent and nostalgic flavours are also flourishing. Zoe Wong, Junior Analyst – Food & Drink, BPCH ..."
    “Convenience, comfort, and accessibility have helped cereal into bowls in the past year, despite inflations’ strong influence on price. Cereal’s future may look a little different, though, as younger generations show engagement with a wider range of non-traditional cereal occasions and innovative concepts that match them.” – Kelsey Olsen, Food and..."
    To remain a breakfast mainstay, cereal needs to address smarter shopping habits, ingredient shortages and morning meal boredom. Honorata Jarocka, Senior Food & Drink Analyst ..."
    “2022 growth of the hot and cold cereal category will be predominately driven by higher price points, though performance will be supported by category perceptions of value, convenience and health. Once inflation is rectified, challenges related to progression away from home and foodservice recovery will resume. 2022 presents opportunity for ..."
    Innovation is focusing around nutritional benefits and, in Asia, traditional medicinal ingredients, as more adventurous flavours and textures come to market. Mikolaj Kaczorowski, Innovation Analyst ..."
    To remain relevant for post-COVID-19 consumers, cereal brands need to provide extra benefits beyond ‘good value for money’ and ‘family meal’ appeal. Honorata Jarocka, Senior Food & Drink Analyst ..."
    Global Annual Review: what's now and what's next for the breakfast cereal market. Honorata Jarocka, Senior Food & Drink Analyst ..."
    Global Annual Review: what's now and what's next for the breakfast cereal market.Honorata Jarocka, Senior Food & Drink Analyst..."
    “The $11.1 billion hot and cold cereal market is expected to face a 3.8% dollar sales decline in 2021 as consumers shift their breakfast routines outside the home. Still, prolonged remote working will enable cereal brands to position themselves as an easy, at-home breakfast during the workweek. Long-term stagnation is..."
    Breakfast Cereals in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2021. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."
    Breakfast Cereals in Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."
    Breakfast Cereals in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."
    Breakfast Cereals in Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."