Prepared meals

Prepared Meals

Mintel’s Prepared Meals market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Prepared Meals industry.

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Categories Related to: 'Prepared Meals'

Categories Related to: 'Prepared Meals'

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    From the consumer’s perspective, the consumption of prepared meals has remained stable compared to last year − for the most part, they’re not eating more, but they aren’t..."
    Addressing UPF concerns will prove vital, and whilst shopping sustainably will grow in importance, brands must demonstrate other benefits to drive purchase. Ayisha Koyenikan, Director – Mintel Food &..."
    After the disruption of the pandemic and spiking inflation, prepared meals sales growth has at least temporarily ground to a halt, but the category is projected to return..."
    Vegan and plant-based claims are rising among launches in Europe, as frozen formats surge in Asia and more meat and poultry flavours arrive in North America. Mikolaj Kaczorowski,..."
    “Convenience is a category-defining benefit for prepared meals, but the biggest opportunities for growth may come for products that slow things down, just a little bit. Alternative prep..."
    Plant-based launches continue to proliferate, as manufacturers innovate to improve the sustainable, and also processed, image of meals and meal kits. Mikolaj Kaczorowski, Innovation Analyst ..."
    “Convenience is a defining benefit of the prepared meals category, but in an increasingly competitive marketplace, convenience alone isn’t enough to drive sustained growth. Prepared meals makers must..."
    The pandemic has prompted people to rethink the ways they invest their time. Food and drink brands have an opportunity to support consumers' new priorities. Ophélie Buchet, Global..."
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