Cookies and Crackers

Cookies and Crackers

Mintel’s Cookies and Crackers market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Cookies and Crackers industries.

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    Biscuit and cracker brands are responding to consumer interest in plant-based, clean-label and snackable offerings. Mikolaj Kaczorowski, Innovation Analyst ..."
    Balance is key for categories that span healthy and indulgent products. In future, brands can pursue health or indulgence, but they don't need to do both at the same time. Stephanie Mattucci, Director, Mintel Food & Drink/Purchase Intelligence ..."

    $4,995 (Excl.Tax)

    “In the greater sweets space, cookies benefit from the category’s blurred lines as both a dessert and a snack, opening up further opportunity to expand occasions. As routines shift further from the at-home baking craze, now is the time to build upon the convenience and ease of packaged cookies with..."

    $4,995 (Excl.Tax)

    “The continued rise of snacking has ignited focus in some less conventional spaces like meats and cheeses, further intensifying the competitive set for crackers. Cracker brands are challenged to break through the din to increase engagement, especially among young adults. Demonstrating versatility will be the way forward: with recipes, toppings..."
    In times of economic uncertainty, biscuit brands continue to respond to consumers’ evolving needs while stepping up their efforts related to climate support. Katya Witham, Associate Director – Mintel Food & Drink ..."
    Cookie and cracker brands continue to respond to consumers’ health and nutrition demands, while ethical and environmental credentials are being flagged up. Mikolaj Kaczorowski, Innovation Analyst ..."
    Brands will step up their sustainability efforts while catering to their audiences' diverse identities and offering solutions for healthy indulgence. Katya Witham, Global Food & Drink Analyst ..."
    Innovation is focused on sustainability and balancing indulgence with better-for-you attributes. Rising inflation offers opportunities for private labels. Mikolaj Kaczorowski, Innovation Analyst ..."
    A greater focus on emotional and physical health, permanent changes to retail channels and a renewed focus on people and the planet will be the legacy of COVID-19. Ayisha Koyenikan, Global Food & Drink Analyst ..."
    Cookie and cracker innovation is attempting to balance consumers' need to indulge with their concerns about unhealthy ingredients. Mikolaj Kaczorowski, Innovation Analyst ..."
    Global Annual Review: what’s now and what’s next for the biscuit, cookie and cracker market.Ayisha Koyenikan, Global Food & Drink Analyst..."
    Global Annual Review: what's now and what's next for the biscuit, cookie and cracker market.Ayisha Koyenikan, Global Food & Drink Analyst..."
    Biscuits (Cookies & Crackers) in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2021. This market covers packaged savoury & sweet biscuits (cookies). Market size comprises sales through all retail channels including direct to consumer. Market size for Biscuits (Cookies &..."

    $4,995 (Excl.Tax)

    “The cookie category found significant growth in 2020 due to increased at-home snacking and comfort eating during the COVID-19 pandemic. The category will find continued, although much reduced, growth in 2021, even as consumers slowly return to pre-pandemic routines. Amid the growth, consumers increasingly sought out home-baked options and online..."

    $4,995 (Excl.Tax)

    “After nearly a half decade of no significant gains, cracker sales saw meaningful growth of 7% in 2020. The category saw a dramatic increase in sales during the early days of consumer stockpiling that have held largely steady from their year-ago performance, suggesting that consumers didn’t just stock up, they..."
    Biscuits (Cookies & Crackers) in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers packaged savoury & sweet biscuits (cookies). Market size comprises sales through all retail channels including direct to consumer. Market size for Biscuits (Cookies &..."