Fruit and Vegetables

Fruit and Vegetables

Mintel’s Fruit and Vegetables market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Fruit and Vegetables industry.

Our reports can help you:

Understand your market
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Recognize future trends

Categories Related to: 'Fruit and Vegetables'

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    Produce brands will grapple with low consumption but find inspiration in new messaging. Farming, meanwhile, will push the limits to battle climate change. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink ..."
    Fruit and vegetable producers are embracing consumer interest in positive nutrition and eco-friendly packaging, and also innovating around their convenience needs. Mikolaj Kaczorowski, Innovation Analyst ..."

    $4,995 (Excl.Tax)

    “Consumers and brands readjusting post-pandemic are now stumbling over inflation, but the impact on produce has been complicated. While a reshuffling of preferred purchase selections is expected, produce also represents an economical alternative to higher-ticket items like meat. Brands have opportunity to put a positive spin on cost savings with..."
    New messaging and evolving technologies will be key to maintaining packaged fruit and vegetables’ long-term momentum. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink ..."
    Sustainability concerns are an increasing focus of activity, as the share of private label launches soars in Europe and organic claims grow in Asia. Mikolaj Kaczorowski, Innovation Analyst ..."
    Innovation is meeting consumer interest in exotic flavours and nutrient-dense snacks. Meanwhile, longer shelf life formats have seen a rise in launch activity. Amrin Walji, Senior Innovation Analyst ..."

    $4,995 (Excl.Tax)

    “The produce market is riding the lockdown-induced boost it experienced due to increased consumer cooking at home, a trend that will extend through 2022 as consumers grapple with the aftershocks of pandemic-related inflation – now compounded by the crisis in Ukraine. As consumers look for ways to feed their families ..."
    Fruit and vegetables face many familiar issues from the past, but technological advances hold promise for the future. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink ..."
    New messaging and evolving technologies will be key to maintaining packaged fruit and vegetables' long-term momentum. Melanie Zanoza Bartelme, Global Food & Drink Analyst ..."
    Global Annual Review: what’s now and what’s next for the fruits and vegetables market. Melanie Zanoza Bartelme, Global Food & Drink Analyst ..."

    $4,995 (Excl.Tax)

     “The fruit category is poised to maintain much of the sales momentum it gained over the course of the pandemic, particularly the fresh segment. Fresh fruit is unique in that it is perceived as inherently healthy and is the original in grab-and-go convenience, and it dominates category sales, controlling 90%..."
    “The dramatic increase in at-home cooking, coupled with a greater general interest in wellness, prompted considerable growth for the vegetable category in 2020. A slow return to certain pre-pandemic behaviors will lead to a slight sales correction, but the need for more-convenient yet still healthy foods will see consumers turn..."