Mintel’s Snacks market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Snacks industry.

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    Snack Bars – US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers packaged snack bars which can be eaten without accompaniment (e.g. milk) anywhere (such as on street) usually between meals. Market size comprises sales through all retail..."
    Salty snack brands are focusing on flavour innovation. Additionally, brands are striving to convey a more planet-friendly and better-for-you appeal. Mikolaj Kaczorowski, Innovation Analyst ..."
    Brand loyalties and habits are salient in the chip category. Yet, interest in flavor and BFY innovation also suggest that chip fans want to explore more ways to indulge their cravings. Kamari Davis, Research Analyst, Food & Drink ..."
    Current snacking behavior represents a cultural shift. Brands are tasked with balancing comfort and newness, and satisfying both emotional and physical needs. Michele Scott, Associate Director, US Research – Food and Drink ..."
    As the purpose of snacking continues to evolve, flavor remains the central motivator. Innovation that pairs flavor with function can extend occasions even further. Sydney Riebe, Analyst – US Food and Drink ..."
    US lifestyles have rendered meals relative; snack bars' versatility primes them to fit within today's definition and the next. Adriana Chychula, Analyst – Food, Drink & Nutrition ..."
    As snacking replaces main meals, the BFY snack is critical to meeting nutritional needs. Despite a crowded market, consumers want ideas for BFY snacks that are easy, satiating, and delicious. Michele Scott, Associate Director, US Research – Food and Drink ..."
    Naturalness, sugar reduction and vegan/plant-based recipes are the key innovation themes among snack bar launches, as chilled formats emerge in North America. Amrin Walji, Senior Innovation Analyst ..."
    Snack Food – US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers packaged snacks comprising crisps, snack nuts and other snacks. Market size comprises sales through all retail channels including direct to consumer. Market size for Snack Food..."
    While the bars category is well developed in Canada, it's also evolving. Brands that adapt to the shifting landscape can best position themselves for growth. Joel Gregoire, Associate Director of Food & Drink Reports ..."

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    Brands must navigate the war on sugar and sweeteners; opportunities exist to provide less-processed, chilled bars and empower women to care for the female body. Megan Stanton, Associate Director – Mintel Food and Drink ..."
    Snack companies are responding to consumer interest in nutritional benefits, while unique and limited edition flavours are inspiring launch activity. Mikolaj Kaczorowski, Innovation Analyst ..."
    Salty snacks are poised to enter a new era of innovation in the areas of sustainable production, ingredient diversity and consumer engagement. Jolene Ng, Senior Food and Drink Analyst ..."
    “Increased snacking continues, as habits built during the pandemic have translated into new routines and expanded occasions. Unique flavor innovation can be the key to blurring the line between healthy and indulgent snacks, as consumers increasingly seek both BFY and comforting ingredients.” – Sydney Riebe, Analyst, US Food & Drink Reports This..."
    “75% of current bar buyers anticipate maintaining or increasing their category purchases in 2023, driven by conditions such as inflation, hybrid work schedules and consumers’ general burnout. However, the challenge stems from category crowding that will further intensify competition. Brands that can strike the balance between innovation and familiarity, while..."
    “Even accounting for inflation, consumers are turning to chips at home more and more, pushing sales growth even beyond rates seen in 2020. And with chip consumption at a near-universal 95%, the best prospects for significant growth are in extending use and occasions. Snacking clearly drives chip consumers, yet that..."