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Gen X
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Gen X

Brands can utilize Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with Gen X consumers’ unique preferences.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Gen X'

Categories Related to: 'Gen X'

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    US Marketing to Gen X Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsGen XMarketing and AdvertisingUS
    “Marketing to Gen X requires adeptly navigating a budget-conscious consumer that values quality. Gen X likes nice things, but they want to feel responsible about spending on them...."
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