Gen Z

Gen Z

Brands can utilize Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with Gen Z consumers’ unique preferences

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Gen Z'

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    Hispanic Gen Zs, born between 1997 and 2010, account for about 14.7 million of the 59.5 million Gen Zs in the US (about one quarter of the generation). While..."
    As Gen Z consumers look to build wealth and travel in the next year, Millennials strategize how best to handle existing debt with expanding financial obligations. Patrick Rahlfs,..."
    Gen Z represents an increasingly important target audience across categories; brands will want to understand what they want from an online shopping experience. Marisa Ortega, Retail & eCommerce..."
    “For Black Gen Zs, the sentiment towards the future is that it’s going to be a hard, bumpy ride. Being focused on establishing careers, they’re aiming high and..."
    “Hispanic Gen Zs are in need of guidance reaching their goals as they are impacted by current financial uncertainty and anxious about establishing their financial footing but still..."
    “Gen Z is still learning the ropes of adulthood, but now is the time for brands to make lasting connections with this consumer group.The diversity of this..."
    “Gen Zs continue to age into greater responsibility and spending power. Brands can help this group ease their discontent and sense of not being as far along as..."
    “Current economic influences and automotive market conditions have increased barriers for Gen Z and Millennials looking to purchase a new or used vehicle. Moving forward, it will be..."
    “Gen Zs have unique interests, behaviors and expectations when they shop. Brands and retailers looking to target and appeal to them will want to tailor shopping experiences and..."
    “Generation Z consists of an array of young consumers at different stages of life, making them a key audience across most beauty categories. However, given their young age,..."
    “Both Millennials and Gen Z are heavily plugged-in generations, but there are a few differences between them when it comes to their approach to technology. First, it’s worth..."
    “Gen Zs were forced to come of age in uncertain times, facing pandemic-related disruptions during the final stages of childhood and the first of adulthood, followed by record..."
    “Whether they are teenagers or young adults, Gen Z are in a transitory phase in their lives, as even the adult members of this generation are not yet..."
    “Gen Z now represents the young adult market in Canada and will continue to grow in size and purchasing power in the years ahead. In many ways, they..."
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