vitamins minerals and supplements

Vitamins, Minerals and Supplements

Mintel’s Vitamins, Minerals and Supplements market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Vitamins, Minerals and Supplements industry.

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    Recent patent filings indicate that ingestible ingredients like probiotics, collagen-promoting ingredients and botanicals may disrupt anti-ageing skincare. Neha Srivastava, Senior Patent Analyst – Food & Drink and Beauty & Personal Care ..."
    Capitalize on consumer interest in immunity support and ingestible beauty with topical skincare claims inspired by top vitamins, minerals and supplements. Anna Keller, Global Senior Beauty Analyst ..."
    Self-empowerment underpins VMS, from use to discovery. Brands can enhance empowerment perceptions via education and offerings that expand sense of personal choice. Adriana Chychula, Analyst – Food, Drink & Nutrition ..."
    Consumer concerns about sustainability are shaping innovation in vitamins, minerals and supplements (VMS), along with the need for convenient formats. Mikolaj Kaczorowski, Innovation Analyst ..."
    Supplement producers can help consumers shift towards a preventative, life-course approach to health and consider sustainably produced ingredients from novel tech. Emma Schofield, Associate Director – Global Food Science ..."
    “The majority of consumers rely on VMS products to strengthen their foundation of health. Yet, elevated usage of VMS products as a result of the COVID-19 pandemic has begun to soften. As the focus on a multidimensional approach to health intensifies, consumers will seek ways to personalize their supplementation routines,..."
    As the world learns to live alongside COVID-19, brands will need to go beyond immunity with personalized solutions that protect health holistically. Stephanie Mattucci, Associate Director, Global Food Science ..."
    Consumer demands for immunity and beauty support solutions are shaping VMS innovation, while sustainable packaging claims are becoming more prolific. Mikolaj Kaczorowski, Innovation Analyst ..."
    The power of better gut health, self-care and clean label will shape the future of VMS. Going forward, watch out for upcycling solutions and hyper-personalisation. Michelle Teodoro, Global Food Science Analyst ..."
    Adding value to VMS are innovations focused on immunity support & mental wellbeing, the natural & eco-friendly and those offering more disruptive formats/personalised choices. Rosalia Di Gesu, Global Beauty & Personal Care Analyst ..."
    Global Annual Review: what's now and what's next for vitamins, minerals and supplements.Emma Schofield, Associate Director - Global Food Science..."
    Global Annual Review: What's now and what's next for vitamins and supplements.Stephanie Mattucci, Associate Director, Global Food Science..."
    Vitamins & Minerals in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2021. This market covers single/dual, multi-vitamins and minerals. Combinations with supplements where vitamins and/or minerals form a main selling point are also included, but excluded are those supplements where..."
    “The VMS market has been on an upward trajectory for many years, and this was only amplified during the beginning of the pandemic. In 2021 the number of adults who shopped for vitamins, minerals or supplement exclusively in-store decreased, while online shopping for these products increased – and many consumers..."
    “The VMS market has been on an upward trajectory for many years, and this was only amplified during COVID-19, as consumers stocked up on products to support their overall health and immune systems. Despite a general desire to gain necessary nutrients from food and drink, the vast majority of adults..."
    Vitamins & Minerals in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers single/dual, multi-vitamins and minerals. Combinations with supplements where vitamins and/or minerals form a main selling point are also included, but excluded are those supplements where..."