household and home

Household and Home

Mintel’s Household and Home market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Household and Homeware industries.

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Categories Related to: 'Household and Home'

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    Despite the category's discretionary nature, seasonal changes and the emotional benefits outdoor spaces can provide are avenues to drive engagement, and sales. Marisa Ortega, Retail & eCommerce Analyst ..."
    The pest control category remains stable with a need for innovation. Brands must focus on education and effectiveness to raise demand for preventative products. Lindsay Cameron, Analyst – Health & Wellness ..."
    Canadians are looking for ways to streamline their cleaning routines with convenient tools that offer versatility, sustainability and value. Meghan Ross, Senior Research Analyst – Home & Beauty ..."
    Lawn and gardening has sustained its momentum from the pandemic. Alleviating maintenance time and considering age-specific needs will be key. Lindsay Cameron, Analyst – Health & Wellness ..."
    Cost of living pressures have consumers seeking value, but efficacy, scent and convenience continue to be prioritized for Canadian laundry routines. Meghan Ross, Senior Research Analyst – Home & Beauty ..."
    Hygiene products will benefit from rejuvenation to maintain usage, while 'green' claims and technology will influence how brands market and develop new products. Arpita Sharma, Global Household Analyst ..."
    Packaging is getting smarter, more specialized and more sustainable. Consumers expect brands to take responsibility for the environmental impact their products. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."
    While cleaning habits have changed little in the past two years, consumers' growing curiosity about the category will serve as an opportunity for growth. Rebecca Watters, Associate Director of Household & Health ..."

    $2,995 (Excl.Tax)

    Financial concerns inevitably impact pet owners, yet there is still headroom for premiumisation. Gut health and retail aspirations evolve in line with human trends. Kate Vlietstra, Director, Mintel Food & Drink ..."
    As consumers become more frugal, home improvement stakeholders need to better demonstrate the return on investment. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."
    The market is feeling the impact of inflation and economic uncertainty, but its essential and functional nature keeps it afloat. Rebecca Watters, Associate Director of Household & Health ..."
    Americans remain dedicated to ensuring their pets wellbeing, even in the face of rising prices, prioritizing mental health, wellness and shared experiences. Fiona O'Donnell, Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure ..."
    Inflation has forced consumers to trade down, but the market is on the cusp of an innovation renaissance for improved convenience, economy and sustainability. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."
    In the face of growing innovation increasing the range of options available and AI capabilities of those devices, economic challenges remain the greatest barrier. Michael Lloy, Research Analyst ..."

    $4,995 (Excl.Tax)

    As food prices rise, consumers see home cooking as a way to save money as well as a path to healthier eating. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."
    Consumers are adjusting behaviors in response to inflation and economic uncertainty. However, consumers remain committed to cleaning and caring for their home. Rebecca Watters, Associate Director of Household & Health ..."