household and home

Household and Home

Mintel’s Household and Home market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Household and Homeware industries.

Our reports can help you:

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    Sustainability and technology can propel the category forward, as consumers look for efficient products that are good for them, their clothes and the planet. Samantha Dover, Global Beauty Analyst ..."
    While growth has subsided following a pandemic boom, the pet supplies sector has held its own. The total market will reach $36.6B in 2024, or 4% above 2023..."
    The U.S. household surface cleaner (HSC) market is projected to reach $7.2 billion by 2024, fueled by increasing consumer demand for multipurpose and eco-friendly cleaning solutions. The market..."
    Innovation is appealing to consumers who prioritise convenience and hygiene in dishwashing products. Brands can also elevate the focus on scent and skin health. Luke Santos, Household Care and..."
    The landscape of pet ownership in Canada reveals that a significant majority of Canadians own pets, with dogs and cats being the top choices. Notably, Millennials, Gen Z..."
    Cost of living pressures have forced consumers to tighten their budgets. Discretionary spending has been limited, reducing spending opportunities for more non-essential décor items and more expensive furniture..."
    The majority (78%) of consumers believe that it’s worth investing in high-quality items that will endure over time, underscoring the value of longevity in cookware purchases. Consumers generally..."
    The pest control category remains stable with a need for innovation. Brands must focus on education and effectiveness to raise demand for preventative products. Lindsay Cameron, Analyst –..."
    Canadians are looking for ways to streamline their cleaning routines with convenient tools that offer versatility, sustainability and value. Meghan Ross, Senior Research Analyst – Home & Beauty ..."
    Lawn and gardening has sustained its momentum from the pandemic. Alleviating maintenance time and considering age-specific needs will be key. Lindsay Cameron, Analyst – Health & Wellness ..."
    Cost of living pressures have consumers seeking value, but efficacy, scent and convenience continue to be prioritized for Canadian laundry routines. Meghan Ross, Senior Research Analyst – Home..."
    Hygiene products will benefit from rejuvenation to maintain usage, while 'green' claims and technology will influence how brands market and develop new products. Arpita Sharma, Global Household Analyst ..."
    Packaging is getting smarter, more specialized and more sustainable. Consumers expect brands to take responsibility for the environmental impact their products. Jamie Rosenberg, Associate Director, Global Household and..."
    While cleaning habits have changed little in the past two years, consumers' growing curiosity about the category will serve as an opportunity for growth. Rebecca Watters, Associate Director..."
    As consumers become more frugal, home improvement stakeholders need to better demonstrate the return on investment. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."
    The market is feeling the impact of inflation and economic uncertainty, but its essential and functional nature keeps it afloat. Rebecca Watters, Associate Director of Household & Health ..."
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