Air Care

Aircare

Mintel’s Aircare market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Aircare industry.

Our reports can help you:

Understand your market
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    Added features are crucial for engagement – position premium opportunities as an affordable luxury and subdue chemical concerns with safer compositions. Luke Santos, Household Care and Brand Analyst ..."

    $2,995 (Excl.Tax)

    Evolving to a world in crisis forces a focus on value, demanding more efficient and enjoyable scent routines, while technological advances will pave the way for change in the category. Rebecca Watters, Associate Director of Household & Health ..."
    “As consumers cut back on spending, discretionary categories like air care will be tasked with reminding shoppers what value they bring to the table. Highlighting the added advantages associated with air care beyond straightforward odour control, like ambiance and wellness benefits, will help defend against budget cutbacks. Premium scents and..."

    $4,995 (Excl.Tax)

    “Though the category continues to enjoy relatively high incidence of use, as consumers continue to cut back on spending, discretionary products like aircare will be challenged to prove value. Product efficacy, added benefits, and expanded offerings to align with evolving lifestyle needs will be crucial to reinvigorate aircare sales.” – Rebecca..."
    “Following the onset of the pandemic, the air treatment market benefited from heightened consumer focus on health and safety and the invisible threats that may lurk in the air. While functionality still drives the category and thus is a cost of entry for category success, air treatment brands can extend..."
    Botanical ingredients and fewer harmful ingredients are desired by consumers. Aromatherapy remains important, and air purity is a growing concern for consumers. Luke Santos, Household Care and Brand Analyst ..."
    Consumers are increasingly scrutinising ingredients and looking for more natural aircare products that complement their lifestyle needs. Mikolaj Kaczorowski, Innovation Analyst ..."
    Sustainable and safer aircare is growing in importance. Functional and aromatherapeutic benefits are increasingly sought from consumers. Mikolaj Kaczorowski, Innovation Analyst ..."

    $2,995 (Excl.Tax)

    A greater focus on emotional and physical health, permanent changes to retail channels and a renewed focus on people and the planet will be the legacy of COVID-19. Rebecca Watters, Household Care Analyst ..."
    Natural anti-pollution patent filings offer consumers a variety of solutions to protect, fortify and restore skin's healthy look. David Tyrrell, Associate Director, Global Skincare ..."

    $2,995 (Excl.Tax)

    Global annual review: what's now and what's next for the aircare market.Rebecca Watters, Household Care Analyst..."
    Global annual review: what's now and what's next for aircare and pest control markets.Rebecca Watters, Household Care Analyst..."

    $4,995 (Excl.Tax)

    “Following 2020’s accelerated growth brought on by the pandemic, 2021 category sales were tempered yet still in the double-digits, reflecting both the lingering nature of the pandemic’s impact balanced with, for many, a return to some old routines and lifestyles, such as increased time outside of the home. However, the..."
    Air Fresheners in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2021. This market covers aerosols, slow release, plug in, fragrance kits and other household air fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented..."

    $4,995 (Excl.Tax)

    “The pandemic has led to an explosion of new home behaviors, including how consumers view, use and shop for aircare. While it remains to be seen which new behaviors will stick and become a ritual and which will fade as we emerge from this health crisis and recession, brands have..."
    Air Fresheners in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers aerosols, slow release, plug in, fragrance kits and other household air fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented..."