Cleaning Products

Cleaning Products

Mintel’s Cleaning Products market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Cleaning Products industry.

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Categories Related to: 'Cleaning Products'

Categories Related to: 'Cleaning Products'

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    Canadians are looking for ways to streamline their cleaning routines with convenient tools that offer versatility, sustainability and value. Meghan Ross, Senior Research Analyst – Home & Beauty ..."
    Cost of living pressures have consumers seeking value, but efficacy, scent and convenience continue to be prioritized for Canadian laundry routines. Meghan Ross, Senior Research Analyst – Home & Beauty ..."
    Hygiene products will benefit from rejuvenation to maintain usage, while 'green' claims and technology will influence how brands market and develop new products. Arpita Sharma, Global Household Analyst ..."
    While cleaning habits have changed little in the past two years, consumers' growing curiosity about the category will serve as an opportunity for growth. Rebecca Watters, Associate Director of Household & Health ..."
    Inflation has forced consumers to trade down, but the market is on the cusp of an innovation renaissance for improved convenience, economy and sustainability. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."
    Consumers are adjusting behaviors in response to inflation and economic uncertainty. However, consumers remain committed to cleaning and caring for their home. Rebecca Watters, Associate Director of Household & Health ..."
    Inflation has created a difficult environment for eco-friendly products, but as supply chains scale up, cost parity with mainstream brands is on the horizon. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."
    Convenience is a crucial product feature. Hygiene-related claims remain important, while money-saving methods are becoming more intertwined with sustainable habits. Luke Santos, Household Care and Brand Analyst ..."
    Water concerns are growing rapidly, impacting water-intensive categories heavily. Aligning with health goals and local movements are opportunities. Arpita Sharma, Global Household Analyst ..."
    “The category’s essential nature helps to shield it from serious cutbacks due to current economic conditions, though many consumers are altering their dishwashing behaviours in order to save money. Efficacy is prioritized over all else, with consumers generally intrigued, but unwilling to pay more for additional ‘nice to have’ features..."
    “The increased cost of living has pushed consumers to pay closer attention to the true value of their household surface cleaning products. In addition to price, shoppers are seeking versatility from their products and a promise of strong efficacy to ensure that they are receiving the best bang for their..."
    Blend modern and timeless priorities and take a targeted NPD mindset to drive sales. Translate curiosity towards products as a chance to engage with consumers. Emilia Tognacchini, Principal Analyst, Household Care and Brands ..."
    The cost of living crisis has led to value and convenience taking precedence, but most regions are still experiencing growth in ethical and environmental claims. Luke Santos, Household Care and Brand Analyst ..."
    “Consumers remain consistent in their approach to cleaning the home. However, soaring cost of living is causing some to shift their cleaning and shopping habits, with slightly more than two in five adults claiming to be spending less on household cleaning products. To increase value and maintain involvement, brands need..."
    Household Cleaners in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers hard surface cleaners, bleaches/disinfectants, washroom, kitchen and other cleaners and polishes. Market size comprises sales through all retail channels including direct to consumer. Market size for..."
    “Home laundry products represent a market in transition. While this is a category that’s historically slow-growing and has low consumer involvement, the last few years have witnessed the trial of new formats and ingredients with the potential to change how consumers think about convenience and sustainability. But maybe more important..."