household paper products

Paper Products

Mintel’s Paper Products market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Paper Products industry.

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    A focus on cost has reduced innovation and boosted store brands. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."
    The cost-of living crisis has made brands and consumers change their approach, while private label has been a beneficiary of the value focus. Luke Santos, Household Care and Brand Analyst ..."
    “During normal times, household paper market growth is inextricably linked to population growth. Accordingly, it is highly predictable. Yet these are not normal times. The pandemic’s disruption of supply chains and the consumer response that resulted in extreme hoarding and product shortages was followed by a period of historic inflation...."
    Paper brands should use their elevated status to raise the bar for convenience, wellness and sustainability. Jamie Rosenberg, Associate Director, Global Household and Personal Care ..."
    Demand is growing for more sustainable and eco- friendly paper products and consumers are seeking out paper products with skin-friendly and safe ingredients. Mikolaj Kaczorowski, Innovation Analyst ..."
    “Few events have the power to turn the products of a mature, highly-saturated market into a rare commodity, but that’s what COVID-19 did to the household paper market. When the pandemic struck in 2020, the category posted 20.9% growth and added more than $4 billion in sales for the year...."
    Paper Products in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2021. This market covers toilet paper, facial tissues and kitchen paper. Market size is based on sales for household use through all retail outlets including directly to consumer. Market size..."
    “Very few Canadians will forget the toilet paper frenzy of 2020 and how it elevated a standard household commodity into a highly sought-after item. Though toilet paper may have received all the glory, other paper formats also received a boost in sales as a result of the pandemic since the..."
    Paper Products in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers toilet paper, facial tissues and kitchen paper. Market size is based on sales for household use through all retail outlets including directly to consumer. Market size..."
    Paper Products in Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers toilet paper, facial tissues and kitchen paper. Market size is based on sales for household use through all retail outlets including directly to consumer. Market size..."
    "Consumers have hastened their trading down to private label. Store brands have closed the quality gap and a growing percentage of consumers no longer see a functional need for premium-priced name brands and private label has captured record market share. Making matters worse, facial tissue and paper napkins continue to lose..."
    Paper Products in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers toilet paper, facial tissues and kitchen paper. Market size is based on sales for household use through all retail outlets including directly to consumer. Market size..."
    "Because household care categories have reached maturity, brands have limited opportunities for differentiation and organic growth. In such competitive markets, traditional/mainstream brands are holding their turf. Less known brands wanting to change this dynamic may find fertile ground in the Hispanic market. Hispanics tend to be more open to try..."
    "While household paper brands have introduced meaningful innovation over the past year, consumers see the category as an opportunity to reduce the cost of living. They increasingly believe that store brands are as good as name brands and that in most cases, premium innovations are not worth the extra cost...."
    Paper Products in Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers toilet paper, facial tissues and kitchen paper. Market size is based on sales for household use through all retail outlets including directly to consumer. Market size..."