leisure time

Leisure Time

Mintel’s Leisure market research combines the latest consumer intelligence, market insights and expert recommendations to help you to understand consumer behavior and anticipate what’s next in the Leisure industry.

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Categories Related to: 'Leisure Time'

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    Black and Hispanic adults are frequent gamers who strongly identify with the gamer label, making gaming a key lifestyle aspect. While character customization is crucial for Black gamers, Hispanic gamers thrive on community and social connections, playing diverse titles across many devices where social opportunities arise. Emphasizing community boosts engagement..."
    The sports betting industry is experiencing significant growth, driven by the increasing legalization of platforms and strategic advertising efforts by operators. Currently, one-third (33%) of consumers have engaged in some form of sports betting over the past year, with over half (58%) of these bettors placing wagers at least once..."
    The gambling industry is strong, with Gen Z and Millennials representing much of the growth in participation. Catering to their needs is key to keep things rolling. Mike Gallinari, Senior Travel & Leisure Analyst ..."
    Don't let your Skibidi gyatt pay the Fanum tax for weak Ohio rizz. You need a no cap rizzler with sigma Gen Z and Alpha battlepass drip, my brother. Brian Benway, Senior Tech and Gaming Analyst ..."
    Teens and tweens spend their days juggling both formal and informal activities, making them a key audience for on-the-go solutions and mental wellbeing reminders. Lisa Dubina, Senior Culture and Identity Analyst ..."
    The video game industry keeps growing each year, attracting a broad group of players. Gamers are investing in new hardware, which is driving accessory interest. Brian Benway, Senior Tech and Gaming Analyst ..."
    Most Americans host and it's something they take pride in. Tighter budgets may limit spending, but consumers will still look to brands to make hosting easy and fun. Scott Stewart, Associate Director, Lifestyles & Retail ..."
    Subscription gaming appears here to stay with deep roots in console multiplayer. Players enjoy them most for the value and quality games they bring to the table. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    Meals are a medley of senses and emotions. With so many moving parts – and room for error – brands and retailers can play a major role in this daily ritual. Adriana Chychula, Analyst – Food, Drink & Nutrition ..."
    VR is slowly catching on but still requires costly support. Many gamers are interested in VR, but new tech is expensive. Holiday deals may boost older models sales. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    Outdoor recreation and sporting activities remain popular, but it will become increasingly important for brands and retailers to combat barriers to access. Gabe Sanchez, Automotive Analyst ..."
    Streaming services rethink business models to generate more revenue. Consumers remain overwhelmed by choice, instead opting for old favorites or social video. A Mintel Analyst, Global Analyst ..."
    Mobile gaming presents great opportunities, but new regulations and tough competition require knowledge of the latest trends and strategies to ensure success. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    Advertising in gaming is an effective way to reach a wide audience, and young adult gamers are willing to play along, if it’s a fair and respectable exchange. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    “Golf’s popularity had been in decline in the US for the first two decades of the millennium – then came the pandemic and participation spiked. Golf continues to enjoy renewed interest and a broad shift in consumer perceptions. However, continued growth in course play will be challenged by the hectic..."
    “The types of activities and experiences families can enjoy together continue to evolve thanks to emerging technology and immersive in-person offerings. That said, at the core, it’s all about the time they are spending together. For parents, it’s less about the quantity of time with their kids and more about..."