Cooking

Cooking

Mintel’s Cooking consumer research combines the latest consumer intelligence, industry insights and expert recommendations to help you anticipate consumer demands when cooking at home.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Cooking'

Categories Related to: 'Cooking'

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    Meals are a medley of senses and emotions. With so many moving parts – and room for error – brands and retailers can play a major role in this daily ritual. Adriana Chychula, Analyst – Food, Drink & Nutrition ..."
    “The pandemic served as an accelerant for a trend that was already in motion, and economic conditions will only fuel outdoor cooking behaviors. Adults are drawn to the category for its many benefits: flavor, experience, even health. Yet everyday outdoor cooking occasions and frequency, as well as ownership, are challenged..."
    “By and large, Canadians like the idea of cooking. For many, it provides a sense of satisfaction and even stress relief. Many also feel more confident in the kitchen following the pandemic. The evolution in meal preparation moving forward is likely to be influenced by generational shifts with today’s younger..."
    “While the number of home cooks is higher than it’s been in recent years, interest in cooking has hit a low. Consumers emerged from pandemic restriction enthusiastic about dining out. However, 2022 quickly ushered in a new limitation: inflation, which is forcing many back into the kitchen for cost savings...."
    “As a result of the pandemic, many consumers developed new cooking skills and habits that have persisted after the lockdowns on dining out have ended and, not only are they cooking at home more often, the majority of consumers don’t mind doing so. Consumers are eager to learn new cooking..."
    “Outdoor cooking experienced a boom during the pandemic, creating opportunities to capitalize on shifts in behavior by engaging consumers with recipes, demonstrations, celebrity chefs and influencers. Challenges, however, lie in rising costs, which will demand suppliers showcase high value and affordability of both equipment and at-home cooking. Looking forward, opportunities..."
    “Although brands may have a difficult time sustaining the pace of sales experienced during the pandemic, Canadian consumers are enthusiastic about the category, with four in 10 expressing intentions to make an outdoor cooking equipment purchase within the next year. Price sensitivity will impact purchase decisions, particularly in light of..."
    “Brands in the at-home food space are well positioned as the conditions surrounding the pandemic have led to an increased reliance on meals made at home. Currently, safety concerns around eating out combined with rising inflation are keeping consumers in their own kitchens. Fortunately for brands, this time spent cooking ..."
    “The secret ingredient to cooking for the family lies in the emotional aspect. Attitude toward cooking has made all the difference as those who enjoy making meals for their family proactively find ways to keep themselves engaged and their children happy – even after two years of cooking more from..."
    “Hispanic parents have two fundamental objectives in their approach to feeding their families; they want to ensure their families eat healthy and they want to please them. As achieving these objectives contributes to strengthening their identity as parents, there are opportunities for brands to help Hispanic moms handle the (sometimes..."
    “2020 was a good year for the outdoor cooking market. COVID-19 drove consumers back to their homes, which led them to prioritize their surroundings and invest in their outdoor spaces. What’s more, outdoor cooking became a source of escape and relaxation, as well as provided consumers an opportunity to shake..."
    “Consumers are cooking more at home thanks to the pandemic and constantly up-ended routines are putting the logistics of meal planning and cooking to the test. Currently, a protective mindset drives Canadians to shop online more for groceries and make fewer micro-trips. Looking ahead, continued reliance on e-commerce and flexible..."