Mintel’s Gaming market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Gaming industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Gaming'

Categories Related to: 'Gaming'

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    Brands that blend viral marketing, community engagement, and player feedback incorporation as part of their marketing mix see success in the gaming space. Michael Lloy, Research Analyst ..."
    VR, cloud gaming and AI are reshaping the future of gaming, offering immersive experiences and broadening accessibility for all player demographics. Michael Lloy, Research Analyst ..."
    Don't let your Skibidi gyatt pay the Fanum tax for weak Ohio rizz. You need a no cap rizzler with sigma Gen Z and Alpha battlepass drip, my brother. Brian Benway, Senior Tech and Gaming Analyst ..."
    It is an exciting time for mobile gaming; AR/VR advancements, cloud gaming and monetization innovations bode well for consumers and brands alike. Michael Lloy, Research Analyst ..."
    The video game industry keeps growing each year, attracting a broad group of players. Gamers are investing in new hardware, which is driving accessory interest. Brian Benway, Senior Tech and Gaming Analyst ..."
    Subscription gaming appears here to stay with deep roots in console multiplayer. Players enjoy them most for the value and quality games they bring to the table. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    VR is slowly catching on but still requires costly support. Many gamers are interested in VR, but new tech is expensive. Holiday deals may boost older models sales. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    Mobile gaming presents great opportunities, but new regulations and tough competition require knowledge of the latest trends and strategies to ensure success. Brian Benway, Research Analyst, Gaming and Entertainment ..."
    Advertising in gaming is an effective way to reach a wide audience, and young adult gamers are willing to play along, if it’s a fair and respectable exchange. Brian Benway, Research Analyst, Gaming and Entertainment ..."

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    “Esports has become a popular form of entertainment and an effective marketing tool, but it has also attracted professional players who take the game seriously. As a result, it is no longer just fun and games, but rather a legitimate sport that must be managed with the same level of..."
    “Gaming is a mainstream hobby in Canada, and as more consumers engage, they expect more out of the industry. As Canadian demographics shift, the majority of gamers are expecting developers to adapt and adopt diversity, equity and inclusion so that they can see themselves reflected in the games they play...."
    “PC gaming today is the best it’s ever been. PC gaming drives esports and is a major part of streamer culture’s broad appeal. PC players are heavily invested in keeping their gaming rigs up-to-date with newer and better components, and they’re a highly brand loyal demographic.” – Brian Benway, Gaming and..."
    “Contrary to misconceptions, gamers are interested in improving their wellness, and consider games an excellent way to reduce stress and fostering social opportunities. Players want video games that help reduce anxiety and create more positive social interactions. Combating toxicity online may accomplish both.” – Brian Benway, Gaming and Entertainment Analyst This Report..."
    “The video game industry continues to provide entertainment that consistently excites and engages fans. Gamers in 2023 want to relax and play more, and they will find the games where monetization options work for whatever they can afford to engage the most with.” –   Brian Benway, Gaming and Entertainment Analyst "
    “Gaming is already an entertainment industry juggernaut, and gaming-inspired entertainment serves to further reinforce that appeal for fans. Film production studios need to be mindful of fans’ expectations, but those fans will happily ignore negative critics to go see their favorite characters on the big screen.” – Brian Benway, Gaming and..."
    “While they may not be as eager to claim the gamer label, women gamers are a major demographic that has been historically neglected by the gaming community. That’s been changing in recent years, and women gamers are ready to tell the haters to either get on board or get out..."