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Gaming

Mintel’s Gaming market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Gaming industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Gaming'

Categories Related to: 'Gaming'

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    Report Type

    Published Year

    Superfans & Enthusiasts – US – 2024

    $4,995 (Excl.Tax)

    Consumer ReportsGamingSportsUS
    Fandoms and fan culture have been a consistent pillar of pop culture for decades. The advent of the internet and social media, however, brought new visibility and scalability to fan culture, eventually giving shape to a new tier of fandom: the Superfan*. Online platforms not only brought new ways for fans..."
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    US Gaming Influencers and Streaming Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsGamingUS
    59% of younger gamers, in the 18-34 age group, prefer YouTube as their social media platform, while older gamers lean towards Facebook. Instagram and TikTok are also popular, showing diverse social media preferences among gamers that follow broader modern trends in platform usage. Notably, 70% of younger gamers find watching..."
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    US Multicultural Adults and Gaming Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsGamingUS
    Black and Hispanic adults are frequent gamers who strongly identify with the gamer label, making gaming a key lifestyle aspect. While character customization is crucial for Black gamers, Hispanic gamers thrive on community and social connections, playing diverse titles across many devices where social opportunities arise. Emphasizing community boosts engagement..."
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    US Teen & Tween Gaming Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsGamingUS
    Don't let your Skibidi gyatt pay the Fanum tax for weak Ohio rizz. You need a no cap rizzler with sigma Gen Z and Alpha battlepass drip, my brother. Brian Benway, Senior Tech and Gaming Analyst ..."
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    Canada Mobile Gaming Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsGamingCanada
    It is an exciting time for mobile gaming; AR/VR advancements, cloud gaming and monetization innovations bode well for consumers and brands alike. Michael Lloy, Research Analyst ..."
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    US Gaming Trends: Consoles and Accessories Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsGamingVideo Games and ConsolesUS
    The video game industry keeps growing each year, attracting a broad group of players. Gamers are investing in new hardware, which is driving accessory interest. Brian Benway, Senior Tech and Gaming Analyst ..."
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    US Gaming Subscriptions Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsGamingUS
    Subscription gaming appears here to stay with deep roots in console multiplayer. Players enjoy them most for the value and quality games they bring to the table. Brian Benway, Research Analyst, Gaming and Entertainment ..."
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    US Emerging Gaming Technology Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsGamingTechnologyUS
    VR is slowly catching on but still requires costly support. Many gamers are interested in VR, but new tech is expensive. Holiday deals may boost older models sales. Brian Benway, Research Analyst, Gaming and Entertainment ..."
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    US Mobile Gaming Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsGamingSmartphonesUS
    Mobile gaming presents great opportunities, but new regulations and tough competition require knowledge of the latest trends and strategies to ensure success. Brian Benway, Research Analyst, Gaming and Entertainment ..."
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    US Advertising in Gaming Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsGamingMarketing and AdvertisingUS
    Advertising in gaming is an effective way to reach a wide audience, and young adult gamers are willing to play along, if it’s a fair and respectable exchange. Brian Benway, Research Analyst, Gaming and Entertainment ..."
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    US eSports Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsGamingUS
    “Esports has become a popular form of entertainment and an effective marketing tool, but it has also attracted professional players who take the game seriously. As a result, it is no longer just fun and games, but rather a legitimate sport that must be managed with the same level of..."
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    Canada Gaming Trends 2023 Market Report

    $4,995 (Excl.Tax)

    Consumer ReportsConsumer and Market TrendsGamingCanada
    “Gaming is a mainstream hobby in Canada, and as more consumers engage, they expect more out of the industry. As Canadian demographics shift, the majority of gamers are expecting developers to adapt and adopt diversity, equity and inclusion so that they can see themselves reflected in the games they play...."
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    US PC Gaming: Desktops and Laptops Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsElectrical GoodsGamingUS
    “PC gaming today is the best it’s ever been. PC gaming drives esports and is a major part of streamer culture’s broad appeal. PC players are heavily invested in keeping their gaming rigs up-to-date with newer and better components, and they’re a highly brand loyal demographic.” – Brian Benway, Gaming and..."
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    US Video Gaming and Wellness Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsGamingMental Health and WellnessUS
    “Contrary to misconceptions, gamers are interested in improving their wellness, and consider games an excellent way to reduce stress and fostering social opportunities. Players want video games that help reduce anxiety and create more positive social interactions. Combating toxicity online may accomplish both.” – Brian Benway, Gaming and Entertainment Analyst This Report..."
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    US Gaming Trends Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsGamingUS
    “The video game industry continues to provide entertainment that consistently excites and engages fans. Gamers in 2023 want to relax and play more, and they will find the games where monetization options work for whatever they can afford to engage the most with.” –   Brian Benway, Gaming and Entertainment Analyst "
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    Gaming-inspired Entertainment – US – 2022

    $4,995 (Excl.Tax)

    Consumer ReportsElectrical GoodsGamingHome EntertainmentUS
    “Gaming is already an entertainment industry juggernaut, and gaming-inspired entertainment serves to further reinforce that appeal for fans. Film production studios need to be mindful of fans’ expectations, but those fans will happily ignore negative critics to go see their favorite characters on the big screen.” – Brian Benway, Gaming and..."
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