Streaming

Streaming

Mintel’s Streaming market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the streaming and video on demand industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Streaming'

Categories Related to: 'Streaming'

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    Streaming services rethink business models to generate more revenue. Consumers remain overwhelmed by choice, instead opting for old favorites or social video. A Mintel Analyst, Global Analyst ..."
    “As more consumers continue to cut the cord on traditional media, they have added more streaming services. However, as costs increase and services compete for finite time and household entertainment budgets, consumers may take a second look at the value their subscriptions deliver and opt to make cuts. Services should..."
    “Subscription service participation accelerated throughout the pandemic as consumers turned to subscriptions for convenient bulk-buying and enjoyment at home. In 2022, the market is saturated with options while consumers are scaling back spending due to inflation. To keep up momentum and stave off cancellations, brands must strengthen the overall value..."
    “Listeners keep tuning in to streaming audio, particularly now that the term ‘tuning in’ itself is becoming less and less relevant. Streaming audio services have grown consistently with a few key players dominating the space. Most adults pay for ad-free listening, but there are still key opportunities for brands to..."
    “COVID-19 has been a transformative event for streaming video, leading to significant investment by both media companies and consumers. Studios have committed to shorter theatrical windows, and more content exclusively for their streaming platforms, and consumers have responded by increasing their spending in the category to $31.4 billion. Streaming services..."
    “Most consumers are using major music streaming services for free, presenting a challenge for operators, but an opportunity for advertisers to reach a wide audience through such platforms. Several factors will drive consumers to subscribe to a music streaming service, including early releases, exclusive content and information about artists. Brands..."
    “Streaming technology has revolutionized how consumers find and listen to content. Music streaming is increasingly replacing music ownership, podcasts are increasingly replacing talk radio, and audiobooks have never been more accessible to consumers. The streaming audio market, supported primarily through premium subscriptions and advertising, continues to grow and offer value..."