sports

Sports

Mintel’s Sports market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Sports industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Sports'

Categories Related to: 'Sports'

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    Fandoms and fan culture have been a consistent pillar of pop culture for decades. The advent of the internet and social media, however, brought new visibility and scalability..."
    “Golf’s popularity had been in decline in the US for the first two decades of the millennium – then came the pandemic and participation spiked. Golf continues to..."
    “Sponsorships have consistently played a key role in the business of auto racing. Boosted by strong response to Netflix’s Formula 1: Drive to Survive docuseries, auto racing has..."
    “Live sporting events play an important role in developing and cultivating fan interest. Excitement, value and fan engagement are core elements of live sports. Through enhanced technologies like..."
    “Women’s sports are an important and growing segment of today’s sports industry. Women’s sports fans are among the most passionate, yet are an underestimated and overlooked element of..."

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    “Football continues to dominate the American sport landscape and is among one of the last appointment-viewing broadcasts. Brands pay a premium to be attached to the emotions surrounding..."
    “With more sports to play and more ways to follow, youth sports are coming out of the pandemic with a strong growth potential. Teens are connected to their..."
    “Modern sports fandom is evolving rapidly. Fans have been empowered by digital innovations and now have control over where, when and how they consume sports content. The result is..."
    “US spending on sports merchandise accounts for nearly a quarter of the entire global market. Sports fandom is pervasive and the US hosts a majority of the world’s..."
    “Sports sponsorship opportunities remain in high demand from brands and advertisers. Sports fans present a massive audience of deeply engaged consumers, well suited for brand integration and marketing...."
    “Fighting sports have several reasons for optimism. Its fandom appeals strongly to certain demographics often sought out by brands – namely Gen Z and multicultural consumers. Boxing and..."
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