life stages

Life Stages

Mintel’s Life Stages market research combines the latest consumer and market intelligence, industry insights and expert recommendations to provide detailed data and analysis on consumer life stages, so you know exactly what your audience is interested in.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

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    Marketing to Hispanic moms goes beyond traditional parenting themes. They seek support in family management and self-care that require a nuanced approach. Stefanie Kundakjian, Research Analyst ..."
    Evaluating the consumption patterns, behaviors and attitudes toward the beauty and personal care industry with a focus on women 40+. Carson Kitzmiller, Senior Analyst, Beauty & Personal Care ..."
    Marketing to moms must expand beyond themes of child rearing. Moms want support across a wider range of needs, including life management and self-care. Fiona O'Donnell, Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure ..."
    Families haven’t been dissuaded from traveling despite elevated prices. Yet, they still need help from brands to streamline planning and create itineraries for all. Mike Gallinari, Travel & Leisure Analyst ..."
    “Asian moms may seem to have it all: they are on average more affluent, more educated and more likely to be living with a spouse than other moms. At the same time, they are also the most likely to admit they feel overwhelmed with the responsibilities of being a parent...."
    “Who doesn’t want to make their children happy? Parents across the nation are willing to spend what it takes. Between tech for school, tech for fun and a list of on-demand video content subscriptions, parents are shelling out dollars on their kids’ tech and digital media needs. Families (and consumers..."
    “The types of activities and experiences families can enjoy together continue to evolve thanks to emerging technology and immersive in-person offerings. That said, at the core, it’s all about the time they are spending together. For parents, it’s less about the quantity of time with their kids and more about..."
    “The MICE travel industry is on the brink of full recovery from the pandemic, but that isn’t to say it the same. Remote working has further blurred the lines between work life and home life, and workers are now seeking the same fluidity in work and leisure in professional events...."
    “With the COVID-19 pandemic in the rear view mirror, consumers are venturing back to in-person school and work. Commuting has returned to normal. Or perhaps the new normal? With electric vehicle mandates on the horizon and alternative (read: non-car) options gaining popularity, the commuting landscape is headed for change. But..."
    “College spending comprises two thirds of the total back to school market, driven by extensive needs for school. Overall, students are enthusiastic consumers who are eager to assert their independence, making the season a critical time for brands to build affinity with young consumers. Value will be a necessity amidst..."
    “Back to school season is an essential shopping occasion for families and one that sets the tone for the rest of the year in retail. In recent years, the shopping cycle has been disrupted as families navigate the stress of the pandemic, supply shortages and now inflation. Rising prices dominated..."
    “Two thirds of parents of toddlers/preschoolers say keeping their kids entertained is challenging. This comes on top of the core parental challenges of health, safety, food and education. Parents are energetically and financially spent and need support from brands to feel confident in the choices they make for the family.”"
    “Hispanic moms are striving to balance their careers and their caregiving responsibilities, but oftentimes this means putting the needs of others before their own to the point of burnout. Brands are uniquely positioned to meet this segment’s specific needs that will allow mothers to replenish themselves both physically and mentally..."
    “Parents are active and engaged online shoppers, turning to the convenience of ecommerce to save time and simplify their responsibilities. In the short term, parents are prioritizing value and savings amid inflationary pressures, driving value-seeking behaviors. Looking ahead, digital-native parents will be an important key demographic; they will look to..."
    “There’s a false sense that the ball is in the workers’ court. Record low unemployment, job switching that’s led to salary increases and unprecedented work flexibility provides a sense of empowerment that leaves the majority of workers happy with work/life balance. However, inflation has led to a decline in net..."
    “Most moms put the needs of others before their own. This presents opportunities for brands to encourage moms to take moments for themselves and practice self-care so they can be at their best for their families. More can be done to encourage dads to take on a greater share of..."