$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
Parents and Family
Mintel’s Parents and Family market research combines the latest consumer and market intelligence, industry insights and expert recommendations to provide detailed data and analysis, so you know exactly what your audience is interested in.
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Categories Related to: 'Parents and Family'
Marketing to Hispanic moms goes beyond traditional parenting themes. They seek support in family management and self-care that require a nuanced approach.
Stefanie Kundakjian, Research Analyst
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Families haven’t been dissuaded from traveling despite elevated prices. Yet, they still need help from brands to streamline planning and create itineraries for all.
Mike Gallinari, Travel &..."
“Asian moms may seem to have it all: they are on average more affluent, more educated and more likely to be living with a spouse than other moms...."
“Who doesn’t want to make their children happy? Parents across the nation are willing to spend what it takes. Between tech for school, tech for fun and a..."
“College spending comprises two thirds of the total back to school market, driven by extensive needs for school. Overall, students are enthusiastic consumers who are eager to assert..."
“Back to school season is an essential shopping occasion for families and one that sets the tone for the rest of the year in retail. In recent years,..."
“Hispanic moms are striving to balance their careers and their caregiving responsibilities, but oftentimes this means putting the needs of others before their own to the point of..."
“Parents are active and engaged online shoppers, turning to the convenience of ecommerce to save time and simplify their responsibilities. In the short term, parents are prioritizing value..."
“Most moms put the needs of others before their own. This presents opportunities for brands to encourage moms to take moments for themselves and practice self-care so they..."
“Black moms are dynamic in how they choose to present themselves. They are focused on ensuring their children have everything they need and are set up to succeed,..."
“The initial surge of school-related purchases in the spring of 2020 has continued to impact how consumers shop as well as what they buy, even two years later...."
“Back to school shopping saw a new boom in 2021, as students were excited to head back to the classroom and parents fulfilled purchases put off in the..."
