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Media and Marketing

Mintel’s Media and Marketing market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Media and Marketing industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Media and Marketing'

Categories Related to: 'Media and Marketing'

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    Report Type

    Published Year

    US Digital Advertising Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingUS
    While 74% of Americans think that ads are a necessary part of the internet, 62% do not trust recommendations from paid advertisements online, and 67% believe that there..."
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    Canadian Sports Media Consumers 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMedia and MarketingCanada
    This report unravels the complex Canadian sports fan’s preferences, engagement and spending habits on sports media. It addresses crucial industry challenges and opportunities, divulges the latest trends in..."
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    US Marketing to Black Moms Consumer Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingUS
    Black moms are a diverse and influential demographic that greatly impacts consumer markets and societal trends. Predominantly aged 25-45, and mostly parents of..."
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    US Social Media Trends Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsSocial MediaUS
    98% of American adults use social media. Younger consumers are the most prolific users, with 50% logging onto at least six different networks every day. It has relatively..."
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    US Marketing to Moms Consumer Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingUS
    Moms in the US have multifaceted concerns and priorities as they navigate parenting post-COVID-19 and post-inflation. Social restrictions during the pandemic prompted a more holistic understanding of children’s..."
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    Canada Marketing to Gen X Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingCanada
    There’s nothing especially unique about Gen X – and that’s exactly what makes them especially unique. They share some tendencies with Millennials and others with Baby Boomers; and..."
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    US Marketing to Baby Boomers Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingUS
    Baby Boomers age 60-78 in 2024 and number an estimated 68 million in the US. While waning in their cultural cachet, they still hold great political and economic..."
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    US Marketing to Black Millennials Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingUS
    Black Millennials, defined as those born between 1980 and 1996 are at a crucial point in their adulthood. As a group who came of age during significant technological..."
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    Canada Marketing to Parents Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMedia and MarketingCanada
    Parents are three times as likely to want help keeping their house clean as they are the want help supervising their children; they’re twice as likely to want..."
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    US Marketing to Millennials Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMedia and MarketingUS
    Millennials, those born between 1980 and 1996, number an estimated 77 million in the US. These “Digital Pioneers” have matured through significant technological and communication changes that have..."
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    Canada Staying Informed: How You Get the News 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMedia and MarketingCanada
    This report offers a comprehensive analysis of the changing landscape of news consumption and its impact on marketing strategies in Canada. It explores demographic-specific political preferences and their..."
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    US Marketing to Black Gen Z Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMedia and MarketingUS
    Black Gen Zs, born between 1997 and 2010, account for about 8.9 million of the 59.5 million Gen Zs in the US (about one in five Gen Zs). As..."
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    US Marketing Financial Services Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsFinancial ServicesMarketing and AdvertisingUS
    For the second consecutive year, consumers were more eager to interact with digital ads and respond to direct mail and email campaigns, illustrating heightened demand for financial products...."
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    US Marketing to Hispanic Gen Z Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsGen ZHispanicsMarketing and AdvertisingUS
    Hispanic Gen Zs, born between 1997 and 2010, account for about 14.7 million of the 59.5 million Gen Zs in the US (about one quarter of the generation). While..."
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    Marketing to Newer Canadians Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingCanada
    Settling in Canada poses challenges (for many, the cold weather was tougher than expected) but also many opportunities to establish roots in this country (like celebrating Canada Day..."
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    US Marketing to Black Moms Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingUS
    Black moms are looking for relief. They want to help their families financially, spend time on self-care and create efficiencies for household responsibilities. Courtney Rominiyi, Multicultural Consumer Insights..."
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