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Marketing and Advertising

Mintel’s Marketing and Advertising market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Marketing and Advertising industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Marketing and Advertising'

Categories Related to: 'Marketing and Advertising'

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    US Digital Advertising Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingUS
    While 74% of Americans think that ads are a necessary part of the internet, 62% do not trust recommendations from paid advertisements online, and 67% believe that there..."
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    US Marketing to Black Moms Consumer Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingUS
    Black moms are a diverse and influential demographic that greatly impacts consumer markets and societal trends. Predominantly aged 25-45, and mostly parents of..."
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    US Marketing to Moms Consumer Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingUS
    Moms in the US have multifaceted concerns and priorities as they navigate parenting post-COVID-19 and post-inflation. Social restrictions during the pandemic prompted a more holistic understanding of children’s..."
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    Canada Marketing to Gen X Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingCanada
    There’s nothing especially unique about Gen X – and that’s exactly what makes them especially unique. They share some tendencies with Millennials and others with Baby Boomers; and..."
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    US Marketing to Baby Boomers Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingUS
    Baby Boomers age 60-78 in 2024 and number an estimated 68 million in the US. While waning in their cultural cachet, they still hold great political and economic..."
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    US Marketing to Black Millennials Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingUS
    Black Millennials, defined as those born between 1980 and 1996 are at a crucial point in their adulthood. As a group who came of age during significant technological..."
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    US Marketing Financial Services Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsFinancial ServicesMarketing and AdvertisingUS
    For the second consecutive year, consumers were more eager to interact with digital ads and respond to direct mail and email campaigns, illustrating heightened demand for financial products...."
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    Marketing to Newer Canadians Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingCanada
    Settling in Canada poses challenges (for many, the cold weather was tougher than expected) but also many opportunities to establish roots in this country (like celebrating Canada Day..."
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    US Marketing to Black Moms Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingUS
    Black moms are looking for relief. They want to help their families financially, spend time on self-care and create efficiencies for household responsibilities. Courtney Rominiyi, Multicultural Consumer Insights..."
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    US Marketing to LGBTQ+ Communities Market Report 2024

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingUS
    Despite growing anti-LGBTQ+ sentiment and attacks from far-right conservatives, the LGBTQ+ population and its allies continue to grow in size and influence. Lisa Dubina, Senior Culture and Identity..."
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    US Marketing to Hispanic Moms Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsHispanicsMarketing and AdvertisingParents and FamilyUS
    Marketing to Hispanic moms goes beyond traditional parenting themes. They seek support in family management and self-care that require a nuanced approach. Stefanie Kundakjian, Research Analyst ..."
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    Canada Digital Advertising Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsMarketing and AdvertisingCanada
    Ditch the Photoshop? Canadians look to digital ads to inform them of products, services and discounts, but are dissatisfied with brands' transparency in their ads. Candace Baldassarre, Research..."
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    Marketing to US Baby Boomers Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsBaby BoomersMarketing and AdvertisingUS
    Maintaining quality of life now and into the future is the priority Baby Boomers. Financial stability makes them a more a discerning, though loyal, segment. Carol Wong-Li, Director..."
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    US Advertising in Gaming Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsGamingMarketing and AdvertisingUS
    Advertising in gaming is an effective way to reach a wide audience, and young adult gamers are willing to play along, if it’s a fair and respectable exchange. "
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    US Marketing to Black Millennials Market Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsBlack AmericansMarketing and AdvertisingMillennialsUS
    “Black Millennials are at peak adulthood and their perspectives on life reflect such. As Millennials age, they are showing that their needs are similar to that of any..."
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    US Marketing to Asian Moms Report 2023

    $4,995 (Excl.Tax)

    Consumer ReportsAsian AmericansMarketing and AdvertisingParents and FamilyUS
    “Asian moms may seem to have it all: they are on average more affluent, more educated and more likely to be living with a spouse than other moms...."
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