social media

Social Media

Mintel’s Social Media market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Social Media industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognize future trends

Categories Related to: 'Social Media'

Categories Related to: 'Social Media'

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    98% of American adults use social media. Younger consumers are the most prolific users, with 50% logging onto at least six different networks every day. It has relatively..."
    “US consumers are focusing on value, but they are still looking to influencers for ways to most efficiently spend their money. Consumers are taking beauty influencers’ recommendations, but..."
    “Companies must be aware of the different social dynamics at play on different social media platforms in order to succeed with their marketing efforts. Influencer and content creator..."
    “The social media landscape is ever evolving. No longer is social media simply a place for connecting with friends and family. Now, it has emerged as a place..."
    “Social commerce is growing, albeit at a much slower pace in the US compared to the rest of the globe. This, however, does not mean that brands should..."
    “Social media influencers are a powerful marketing asset. An endless cycle of ambitious untapped talent is available as more creators share their lives on social media and look..."
    “The majority of young adults have increased the time spent on social media platforms in the past year and most would find it very difficult to quit. While..."
    “The beauty industry as a whole has weathered the COVID-19 storm, and beauty influencers welcomed new audiences. Previously a young (wo)man’s game, the expanding reach of influencers in..."
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